Sportradar and SkillOnNet expand global partnership to supercharge casino marketing
Sportradar has expanded its partnership with SkillOnNet to boost digital marketing efforts for leading online casino brands. The company will now manage campaigns across 12 markets in North America, Europe, and Latin America. This move follows years of collaboration, with Sportradar already supporting six major brands under SkillOnNet since 2020.
The deal makes Sportradar the main programmatic partner for SkillOnNet's gaming brands, including PlayOJO, PlayUZU, and BacanaPlay. Using its Marketing Cloud and data tools, Sportradar will design and run targeted campaigns to attract and retain players.
Akis Palianastasis, digital director at SkillOnNet, highlighted the company's trust in Sportradar's ability to deliver reliable and measurable results across different regions. Meanwhile, Nikolaus Beier, Sportradar's senior vice president of Product, Marketing Services, pointed to the scalability of their platform and the benefits of data-driven marketing as key reasons for the partnership's growth.
The expanded agreement builds on a long-standing relationship, with Sportradar already handling programmatic advertising for six of SkillOnNet's top casino brands since 2020.
The partnership will see Sportradar take a more active role in player engagement for SkillOnNet's brands. Campaigns will run in 12 markets, leveraging data and automation to improve performance. The focus remains on driving growth through targeted, measurable marketing strategies.
