Sony's AI character Aloy, portrayed by actor Ashly Burch in Horizon, discussed by Burch herself
In the ever-evolving world of video games, the latest development has sparked a heated debate among industry professionals and fans alike. The leaked Sony test demo has revealed the creation of an AI-generated Aloy, the beloved protagonist from PlayStation's Horizon franchise, played by voice actor Ashly Burch.
The AI replica of Aloy, featured in the demo, was shown providing in-game information about nearby beasts and their weak points. This data is readily available to players through scanning beasts or consulting the in-game glossary, making the AI's assistance a redundant yet intriguing addition. However, the robotic voice of the AI Aloy differs significantly from Burch's natural, emotive performance, causing concern among voice actors.
Ashly Burch, the human voice actor of Aloy, has expressed her worries about the future of game performances and the potential impact on artists in the industry. Burch, along with other voice actors, is currently involved in a strike with SAG-AFTRA, a union advocating for voice actors' rights, including the right to consent to developers using replicas of their performances and to know what those replicas are being used for.
The silence from Sony regarding the Aloy demo video and any potential plans to incorporate AI technology into PlayStation products fuels speculation. Major publishers, including Sony, see generative AI as a boon in game development, with companies like Ubisoft and King accelerating production with AI tools. These companies are currently in negotiations with SAG-AFTRA regarding the use of AI-based actor voices.
The ongoing SAG-AFTRA voice actor strike, now almost a year long, has seen companies like WB Games and Take-Two refusing to budge on using AI for voice replicas. The future of game performances as an art form is at the heart of the debate, with Burch and other voice actors fearing that the use of AI could compromise the authenticity and emotional depth that human performances bring to games.
As we look forward to upcoming releases in the Marvel, Star Wars, Star Trek, DC Universe, and Doctor Who franchises, the role of AI in game development continues to be a topic of discussion. The balance between innovation and artistic integrity will be a crucial factor in shaping the future of the gaming industry.
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