Skyscanner designates Suryakumar Yadav as the face of their brand in India.
In an exciting development, travel search engine Skyscanner has announced cricketing sensation Suryakumar Yadav as its first-ever brand ambassador in India. This strategic collaboration is aligned with Skyscanner's core audience and serves as a testament to the company's growing presence in the Indian market.
Skyscanner, which operates in 180 countries and 37 languages, connects millions of travellers to over 1200 trusted travel partners every month. The company, founded in 2003, develops traveller-first innovations using the latest technology to simplify travel complexity and provide honest and transparent solutions for travellers.
Neel Ghose, Country Manager & General Manager of Travel Expert, Skyscanner, India, expressed his excitement about the collaboration, stating, "We are thrilled to partner with Suryakumar Yadav, a sports icon who embodies the spirit of adventure and discovery. His cultural influence and national appeal will help expand our reach in India."
Suryakumar Yadav, celebrated as 'Mr. 360' for his all-round play in cricket, expressed his enthusiasm about partnering with Skyscanner, stating, "I am excited to partner with Skyscanner, a brand that makes travel simple, smart, and full of possibilities. I look forward to inspiring and promoting travel discovery with Skyscanner."
The partnership between Skyscanner and Suryakumar Yadav comes at an opportune time, as the growing phenomenon of sport-led travel in India is highlighted by the fact that nearly half (47%) of Indians are willing to travel to watch cricket live. Skyscanner's 'Pitch Perfect Journeys' report underscores the potential of this partnership to tap into the passion for cricket in India.
As part of the collaboration, an exciting contest on Skyscanner India and SKY's social media pages invites participants to curate a personalized travel plan for Suryakumar Yadav. The top 10 entries will be rewarded with an exclusive meet-and-greet with Suryakumar Yadav.
With this strategic move, Skyscanner aims to make travel more accessible, inspirational, and connective in India, leveraging Suryakumar Yadav's influence and popularity. Skyscanner searches around 100 billion prices every day to ensure travellers see the best possible options, making it the go-to platform for travel planning and booking.
In a market where the demand for travel is ever-increasing, Skyscanner's growing presence in India is a testament to its commitment to providing the best travel solutions to its users. The collaboration with Suryakumar Yadav is a significant step in this direction, as it combines the passion for cricket in India with the convenience of planning and booking travel with ease and confidence on Skyscanner.
