Singapore-based companies 360F and AXA have officially commenced the large-scale manufacture of their advisory tool, dubbed "My FinScore."

In an exciting development, the fintech company 360F, in collaboration with AXA Singapore, has launched the advisory tool "My FinScore". This innovative platform, which is now available on a monthly basis through news updates, is set to revolutionise the financial advisory industry.

Powered by 360F's flagship solutions, including the optimiser 360-ProVestment®, the instinctive scoring system 360-HappiU®, and the low-code quotation engine, 360-Quote®, My FinScore aims to provide a seamless advisory experience for AXA Singapore's vast distribution force and their customers.

The launch of My FinScore comes after a successful Proof-Of-Concept phase in 2021, which saw positive outcomes and paved the way for the full-scale production. Michael Gerber, CEO of 360F, expressed his honour at AXA Singapore's decision to use 360F's innovation to help their financial consultants establish trust with their customers.

According to Gerber, engaged intent is a crucial prerequisite for a productive advisor-client relationship in the financial advisory industry. With My FinScore, AXA Singapore is empowering its customers to discern their options, fostering a more informed and engaged relationship between advisors and clients.

The trend of buyer empowerment, accelerated by the COVID-19 pandemic, is expected to persist beyond the pandemic, according to Gerber. This shift towards more informed and proactive consumers aligns perfectly with the ethos of My FinScore.

Interestingly, the company behind 360F is none other than OCBC Bank, underscoring the deep roots of this innovative partnership. AXA Singapore's use of 360F's technology marks a significant step forward in the digital transformation of the financial services sector.

My FinScore was initially made available to AXA Singapore's 700-strong agency force and their customers. The tool, developed jointly by 360F and AXA Singapore, is set to change the way financial advice is delivered, making it more accessible, efficient, and personalised.

As we move forward, it's clear that My FinScore represents a new era in financial advisory. By putting the power in the hands of consumers, it promises to foster a more trusting, informed, and productive relationship between financial advisors and their clients.

Singapore-based companies 360F and AXA have officially commenced the large-scale manufacture of their advisory tool, dubbed "My FinScore."