Singapore Airlines transforms mundane safety instructions into engaging travel advertisements.

Singapore Airlines has unveiled a redesigned in-flight safety video, marking a collaborative effort with Halo Studios, the Singapore Tourism Board, and other local partners. The video aims to ensure passengers absorb safety information clearly while enjoying a visually memorable experience.

The video is a cinematic journey across Singapore, featuring its most recognisable landmarks, including Gardens by the Bay, Sentosa, Lau Pa Sat, Jurong Lake Gardens, and the Esplanade. Local performers and everyday residents lend their charm to the production, demonstrating safety procedures in a unique and engaging manner.

Scenes at Lau Pa Sat serve as a reminder of the no-smoking policy and rules about storing electronic devices safely. The food culture of Singapore is also highlighted, adding an authentic touch to the video. Interactions between Singapore Airlines cabin crew and a lion dance troupe, Kolam artists, Silat practitioners, and an aqua aerobics group bring a lively and entertaining twist to the safety demonstrations.

Vinod Kannan, SIA senior vice president for sales and marketing, stated that the video underscores the airline's commitment to passenger safety. "We wanted to create a video that not only informs but also entertains and showcases the rich culture and vibrant communities of Singapore," he said.

Kenneth Lim, assistant chief executive of the Singapore Tourism Board, added that the collaboration positions Singapore as a destination with a vibrant culture. "We are delighted to collaborate with Singapore Airlines on this project, which showcases our city's unique attractions and cultural highlights while reinforcing essential safety messages," he said.

Watercolour-style effects are added to the video, reflecting Singapore's mural tradition and adding an artistic dimension. Each scene in the video is carefully designed to reinforce essential safety messages, such as the importance of securing tray tables and fastening seat belts.

The redesigned video reaches millions of travellers worldwide, promoting Singapore as a destination that offers an enhanced travel experience while showcasing its rich culture. With its engaging storyline, stunning visuals, and essential safety information, the new in-flight safety video is set to make a lasting impression on passengers.