Significant Stages in the Development of Agentic Artificial Intelligence

In today's fast-paced business world, understanding the customer journey is crucial for any company aiming to make a lasting impression. The customer journey, akin to the hero's journey or the buyer's journey, is a tool for comprehending a customer's experience from start to finish.

These moments of inevitable visibility, occurring sporadically throughout the customer journey, are particularly significant. They are the moments when customers are most exposed to a brand, whether it's unboxing a product in e-commerce, browsing restaurant choices in an AI-analyzed city, or receiving a travel agent's final itinerary.

The scarcity of these moments makes them precious. They offer opportunities for brand impression beyond just providing information. Companies that can deliver delight and anticipation during these moments have a competitive edge.

For instance, businesses like wisefood, a startup that developed the "Superhalm" straw from apple residues, have identified these unavoidable visibility moments. By creating innovative products that meet customer expectations directly at points of sale, they not only satisfy their customers but also create a memorable experience, strengthening the moments of inevitable visibility.

Agentic AI, a specific technology for creating AI that can make decisions and act autonomously, is a relevant technology for leveraging these moments. Understanding why Agentic AI matters is essential for businesses looking to capitalise on these moments of inevitable visibility. Smart businesses are identifying these moments in a task chain and using Agentic AI to create personalised and engaging experiences for their customers.

Moreover, these moments offer opportunities for differentiation. By understanding the customer's needs and preferences at these key points, businesses can tailor their offerings to stand out from the competition.

Lastly, these moments can be used to build human connection. Human judgment, preference, or enjoyment is irreducible at certain points in the task chain. By embracing these human elements, businesses can create a more personal and memorable experience for their customers.

In conclusion, moments of inevitable visibility are not just opportunities for information provision but also for brand impression, differentiation, and human connection. Smart businesses are recognising this and are integrating customer orientation from the beginning to strengthen these moments, ultimately leading to a more successful customer journey.