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"Shelley White, CEO of RG Corporation, stresses the importance of cooperative efforts in determining RG's future."

CEO Shelley White of RGC expresses views on the importance of responsible gambling, highlighting the need for cooperation to shape its future.

CEO Shelley White of RGC provides insights on the crucial role of collaboration in shaping the...
CEO Shelley White of RGC provides insights on the crucial role of collaboration in shaping the future of responsible gambling.

"Shelley White, CEO of RG Corporation, stresses the importance of cooperative efforts in determining RG's future."

Revised Article:

Welcome, folks, to the thrilling world of omnichannel gambling! Whether you're spinning the roulette wheel at a swanky casino, placing a bet online, or testing your luck in a million other ways, one thing's for sure—it's a wild ride. But with this access and the tech revolution, comes a pile of risks, huh? Do we need to rethink traditional responsible gambling concepts in this digital era? How do we foster responsible gambling in a world where gambling's as normal as a cup of coffee?

But how do we do it? It all boils down to collaboration, baby, and sharing a common vision: a sustainable industry. The magic happens when industry heavyweights, governments, and even non-traditional partners team up. This, my friends, is the secret sauce that fuels the progress of a safer gambling industry.

The regulated online gambling market in Ontario, Canada, is the perfect embodiment of this partnership in action. With player protection front and center in policy decisions, industry stakeholders and the government have joined forces to build a safety net that connects platform safeguards with consumer protections, creating a harmonious culture of safer play.

Platform Safeguards

To create a solid foundation for online gambling as robust as its land-based counterpart, the Responsible Gambling Council (RGC)'s RG Check accreditation program was integrated into the licensing agreement for all new operators in the market. This safeguard ensures that all operators maintain high standards of responsible gambling and provides a uniform approach across the board. This third-party assessment also offers players the confidence that responsible gambling principles are woven into the gaming experience.

Tackling the Advertising Tide

Let's face it—launching a regulated market inevitably brings a tidal wave of gambling ads everywhere. In Ontario, the media and broadcasting community recognized that a balanced approach to advertising was required. They partnered with the RGC to develop public service announcements to educate the public about the specific risks associated with online gambling and sports betting. As a cherry on top, they graciously donated their media inventory to run the ads for an entire year.

It's collaborations like these—from conventional and unconventional players—that propel responsible gambling to new heights. When everyone comes together, we can tackle the challenges of player protection from various angles. The focus is no longer just on operators and regulators, but on all stakeholders making meaningful contributions. By pooling knowledge and working together, we can spark innovation and learning that advances responsible gambling to create a globally sustainable industry.

Passionate about contributing to a safer gambling world? Keep an eye out for partnership opportunities—you never know what kind of a game-changer you might be! 😊

  1. In the casino-and-gambling industry, Ontario, Canada, has exemplified responsible gambling by making player protection a priority in their regulated online gambling market.
  2. The Responsible Gambling Council's RG Check accreditation program, integrated into the licensing agreement for all new operators, ensures high standards of responsible gambling and provides a uniform approach across the board.
  3. Recognizing the potential risks associated with online gambling and sports betting, the media and broadcasting community in Ontario partnered with the RGC to develop public service announcements, providing education to the public about online gambling risks.
  4. Rather than relying solely on operators and regulators, the focus in Ontario has shifted to involving all stakeholders in efforts to advance responsible gambling and create a globally sustainable industry.
  5. By pooling knowledge and working together, various stakeholders can tackle challenges from multiple angles, innovate, and learn, ultimately contributing to a safer gambling world.
  6. Whether you're an industry heavyweight, a government official, or an interested individual, remember that collaborative efforts are essential in fostering responsible gambling and creating a sustainable gambling industry.

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