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September 10th Uprising: Emergence and Obstacles of a Viral Social Movement

On the 10th of September, France potentially encounters a unique day of disruptions. Fomenting this prospect is a miniscule digital cohort dubbed "The Essentials," and a meme rapidly disseminated across TikTok, Facebook, and Telegram. Amid social agitations, political renovation, and grassroots...

September 10th Blocks: Origins and Struggles of a Viral Social Advocacy Group
September 10th Blocks: Origins and Struggles of a Viral Social Advocacy Group

September 10th Uprising: Emergence and Obstacles of a Viral Social Movement

In the digital landscape of France, a significant movement has been gaining traction, advocating for a "sovereign France." This movement, spearheaded by groups like "The Essentials," has been using social media platforms such as TikTok, Facebook, and Telegram to disseminate their message.

The relaying of the budget announcement on July 15th by the media seemed to be a catalyst for the movement, leading to an increase in discussions about September 10th on social networks. An online map now lists the planned protest and blockade sites for this date, with messages like "This system won't fall on its own, we have to topple it" or "Hi, is there a group for Dieppe?" becoming common.

The movement has garnered support from diverse profiles, including apolitical individuals, those on the left, and those on the right. Even some participants hope for Emmanuel Macron's resignation. The movement associated with "The Essentials" gained further momentum in August with the support of La France Insoumise.

The online discourse of the movement is divided, with some groups identified as left-leaning and others displaying right-wing or yellow vest sympathies. A video from the beginning of the summer on these platforms proclaimed a call to mobilization on September 10th, stating "On September 10th, we stop everything, not to flee, to say no."

Julien Marissiaux, a family man, entrepreneur, and manager of a community café, is one of the initiators of the mobilization in the North. Experts in digital monitoring, such as Backbone Consulting, analyze conversations on TikTok, Facebook, or Instagram to understand the spread of the call to action. Diyar Amlici, a consultant at Backbone Consulting, collects all messages to gather data on volume, interactions, and emerging themes.

Meetings are organized in various locations, including Paris and small towns like Figeac (Lot), where around forty residents gather regularly. The true indicator of the movement's reach will be the level of participation on September 10th. The movement's website contains a discourse in favour of a "sovereign France."

However, the background of the founding of the group "Die Essentials," which supported mobilization for the action on September 10, is not detailed in the provided search results. No specific information about this group's origin or purpose is available.

The internet remains the main organization tool for the movement leading up to September 10th. On Telegram, "The Essentials" collective invites the French to organize locally. A contact of a certain Julien Marissiaux was mentioned in a message dated May 14th on Telegram.

As the date of September 10th approaches, the anticipation and tension are palpable. The French government and law enforcement are preparing for potential protests and blockades. Only time will tell if the movement will manage to mobilize a significant number of people and bring about the change they seek.

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