Scrolling on Android now features real-time translation with Circle to Search integration

Google has announced an exciting new enhancement to its Circle to Search feature on Android devices, introducing continuous translation capabilities. This groundbreaking development, which signifies a strategic partnership between Google and Samsung in mobile innovation, was unveiled on September 4, 2025.

The continuous translation feature operates through a streamlined process. Users can activate the feature by long-pressing the home button or navigation bar and tapping the "Translate" icon. From there, they can select "scroll and translate." With this feature, users can maintain text conversion while scrolling through content or switching between applications, addressing a limitation that previously required users to reinitiate translation every time they scrolled or encountered new content on their screens.

The continuous translation feature benefits from Google's existing machine learning infrastructure, which powers Google Translate across more than 243 languages. This infrastructure ensures the technical implementation of the continuous translation feature maintains translation accuracy while adapting to dynamic content changes.

The continuous translation feature's potential impact on language learning and cross-cultural communication is an educational implication. By improving user experience for multilingual content consumption and international travel scenarios, this feature could facilitate better understanding and communication between people of different linguistic backgrounds.

The rollout of the continuous translation feature began the same week as the announcement on select Samsung Galaxy devices, including the S25 Ultra and S25+, among others. This launch marks the first step in broader Android device support, which is expected to follow.

The continuous translation feature integrates with existing Circle to Search workflows, maintaining consistency with established user interaction patterns. The system recognizes new text elements as they appear on screen through scrolling or application transitions, applying translation algorithms automatically without user intervention.

Translation is one of the most-used features in Circle to Search, enabling users to gain context from social media posts by creators speaking different languages or browse restaurant menus while making international travel reservations. The continuous translation feature addresses user friction caused by the need to restart translation processes when scrolling or changing content, enhancing the overall user experience.

This development demonstrates Google's accelerated feature deployment capabilities, with rapid deployment from announcement to implementation. The continuous translation feature is part of the Circle to Search product developed by Google, and its strategic partnership with Samsung underscores Google's commitment to innovation and user-centric design.

Scrolling on Android now features real-time translation with Circle to Search integration