SAZKA partners with Brightstar Lottery to upgrade instant ticket games ahead of rebrand
SAZKA, a leading lottery operator in the Czech Republic, has signed a new agreement with Brightstar Lottery. The deal will bring advanced instant ticket games and technology to SAZKA’s players before the company rebrands as Allwyn next year. The contract was finalised between SAZKA and Brightstar Global Solutions Corporation, a subsidiary of Brightstar Lottery. Under the terms, SAZKA will use Brightstar’s full range of instant ticket content, including the Infinity Instants platform. This move aims to keep SAZKA’s offerings fresh and engaging for its expanding player base.
Marco Tasso, Brightstar Lottery’s Chief Operating Officer, spoke positively about the partnership. He highlighted the potential for innovation in SAZKA’s instant games. Meanwhile, David Schenk, SAZKA’s Chief Marketing Officer, emphasised the value of Brightstar’s portfolio in strengthening the company’s instant ticket selection. The collaboration will see Brightstar’s technology integrated into SAZKA’s operations before its transition to Allwyn in 2025. Players can expect a wider variety of instant games, backed by Brightstar’s expertise in the sector.
