Samba TV hires Frank Sueltmann to spearhead growth in DACH and Nordic regions

Samba TV Appoints Frank Sueltmann as Business Development Director for Northern Europe

Samba TV, a leading AI-driven TV platform, has announced the appointment of Frank Sueltmann as its Business Development Director for the Northern European region. Sueltmann will oversee commercial strategy, customer partnerships, and market expansion in Germany, Austria, Switzerland, and the Nordics, effective from June 2022.

Sueltmann brings a wealth of experience to his new role, having previously worked at OMD Hamburg for nearly three years and GumGum for a year and a half. Based in Hamburg, Germany, Sueltmann's expertise in commercial strategy and market expansion is expected to help expand Samba TV's presence in Europe.

Aden Zaman, Chief Commercial Officer of Samba TV, believes that Sueltmann's leadership will be instrumental in achieving the company's mission. The expansion of Samba TV's partnership and leadership change is aimed at making measurement globally scalable in a privacy-focused future.

Samba TV's platform combines first-party TV viewership data with billions of digital signals, offering more precise planning, increased efficiency, and better measurability. In a privacy-focused future, the platform is considered an indispensable partner for brands and agencies.

Advertisers and agencies can use Samba TV's platform to connect viewership and engagement across platforms, making it easier to understand the impact of their campaigns. The expansion of Samba TV's partnership covers 40 new markets globally, including the recent expansion of its Acxiom partnership to these markets.

Samba TV's mission is to make independent, privacy-focused measurement globally scalable. The leadership change is focused on the Northern European region, with the aim of making measurement independent and privacy-focused. The company believes that this expansion will help accelerate its mission and make measurement scalable.

Frank Sueltmann's appointment is a significant step forward for Samba TV as it continues to grow and expand its reach in the European market. With his extensive experience and expertise, Sueltmann is well-positioned to help Samba TV achieve its mission of making independent, privacy-focused measurement globally scalable.