RIX Riga Airport's exceptional communication skills net two gold awards at the IPRA Golden World Awards ceremony.
RIX Riga Airport has made a significant mark in the global public relations arena, winning two gold medals at the prestigious IPRA Golden World Awards 2025. The awards were granted for the strategic success of the airport's rebranding campaign and the creative execution of its 50th anniversary celebration.
The rebranding was launched to support the airport's long-term strategic goal - to become the future travel hub of Northern Europe. The year-long campaign, which included youth-focused activities and innovation showcases highlighting Latvian export-driven companies, was carried out with clear planning and transparency to avoid negative reactions and gain public trust.
The 50th anniversary campaign celebrated achievements, experiences, and the people behind them. It was developed in cooperation with Latvia's largest public relations agency "Komunikācijas aģentūra". The specific person or organization involved in the development of the communication campaigns was not mentioned in the available information.
Laila Odiņa, Chairwoman of the Board of RIX Riga Airport, emphasized that reputation is just as vital as infrastructure in the global airport industry. "We are thrilled to have our efforts recognised on a global stage," she said. "These awards are a testament to our dedication to excellence and our commitment to making RIX Riga Airport a hub of innovation and growth."
The IPRA Golden World Awards is the most prestigious global public relations competition. In 2025, just 98 campaigns were awarded, with less than half originating in Europe. This makes RIX Riga Airport's achievement all the more impressive.
As RIX Riga Airport continues to grow and evolve, it is clear that the airport is not just focused on physical infrastructure, but also on building a strong reputation and a positive image. With these awards under its belt, it is well on its way to achieving its goal of becoming the future travel hub of Northern Europe.
