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Revamped Italian Sandwich Shop in Lower East Side, New York, Called Regina's Grocery Harkens Back to Classic Brooklyn Atmosphere

Mother now dominates the counter at the business opened by her son, turning it into a family-run enterprise.

Revamped Italian Sandwich Shop in Lower East Side, known as Regina's Grocery, captures the rustic...
Revamped Italian Sandwich Shop in Lower East Side, known as Regina's Grocery, captures the rustic charm of Old Brooklyn.

Revamped Italian Sandwich Shop in Lower East Side, New York, Called Regina's Grocery Harkens Back to Classic Brooklyn Atmosphere

New York's Latest Hotspot: Regina's Grocery Opens on Orchard Street

Last week, Regina's Grocery, a unique dining experience, opened its doors on Orchard Street. The brainchild of Roman Grandinetti, the founder of creative media agency CNNCTD, this new venture aims to bring homespun comfort to the Lower East Side.

The space, designed to recreate the convivial neighborhood atmosphere of Orchard Street, was inspired by Grandinetti's upbringing in Bensonhurst. It seamlessly integrates with CNNCTD, offering a modern take on traditional elements from his childhood, while emphasizing a sleek black-and-white colour palette.

The interior, modeled after old-school Brooklyn pork shops, features a front space that resembles old-school Brooklyn social clubs. Here, customers can find a variety of classic sandwiches, each with unique ingredients, named after family members such as Uncle Phil, Big Anthony, and Grandma Lucy.

Roman's mother, Regina, runs the counter, adding a personal touch to the dining experience. The storefront's design also highlights a modern twist, reflecting Grandinetti's vision to create a comfortable space for partners, potential clients, and friends.

After 5 p.m., Regina's Grocery is available for private dinners, making it an ideal spot for special occasions. Events may soon be held at the venue, further enhancing its social club atmosphere.

Grandinetti's partner in this venture is his good friend Vashtie. Together, they have created a space that is more than just a grocery store. It's a place where customers can feel at home, surrounded by the warmth and charm of a neighbourhood grocery, combined with the social vibrancy of a club.

In summary, Regina's Grocery is a must-visit destination for those seeking a unique dining experience that offers a blend of tradition and modernity, warmth, and sophistication.

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