Retail Giant Schiesser Intends to Expand Across Europe, Projecting 25 New Outlets by 2027

Schiesser Achieves Significant Revenue Growth and Announces Expansion Plans

In a recent development, underwear manufacturer Schiesser has reported an impressive financial performance in the 2024 fiscal year, generating over 200 million euros in revenue. This represents a substantial increase compared to the previous year, marking a positive trend for the company.

The success of Schiesser can be attributed to its steady clientele, with 80 percent of its customers falling between the ages of 40 and 60. The company's balanced distribution strategy, with half of the products sold directly to customers and the rest through stationary retail, has also contributed to its growth.

However, Schiesser's CEO, Sonja Balodis, has identified the need for improved external visibility as a key area for development. In an interview with the "Südkurier" on Thursday, Balodis announced a marketing offensive to increase Schiesser's brand awareness and boost its visibility in the market.

Balodis, who took over as CEO of Schiesser in March 2025, also revealed ambitious expansion plans for the company. Schiesser aims to open 25 new stores in Europe by 2027, further solidifying its presence in the continent.

It's worth noting that Schiesser is currently owned by the Israeli textile group Delta Galil. The company's success under Balodis' leadership underscores the potential for further growth and development in the future.

As Schiesser continues to grow and adapt, it remains committed to delivering high-quality underwear products to its customers, while also seeking to increase its brand awareness and reach a wider audience. The coming years promise to be an exciting time for the underwear manufacturer.

Retail Giant Schiesser Intends to Expand Across Europe, Projecting 25 New Outlets by 2027