Retail brand Alohas establishes a permanent presence in Paris, expands to London cityscape

Alohas, the Spanish footwear, accessories, and on-demand fashion brand, is making its debut in the UK with the opening of a permanent store in London. The new store, located at 45 Beak Street in the vibrant Soho district, is scheduled to open at the end of September 2025.

The London store will offer Aloha's characteristic in-store shopping experience, allowing customers to try on and purchase items on demand. This convenient service, along with home delivery, is set to provide a seamless shopping experience for Londoners.

Alejandro Porras, the founder and CEO of Alohas, expressed his excitement about the London expansion, calling it a natural step in the brand's journey. Porras also mentioned looking forward to connecting with the London community in a more personal way with the opening of the first store in the city.

Alohas' strategy focuses on physical stores to offer a personalised shopping experience and give visibility to its on-demand production model. This approach has already proven successful in emblematic retail locations in Paris, including Galeries Lafayette Haussmann, Printemps, and La Samaritaine.

The brand has a retail network of six monobrand stores, including locations in Amsterdam and New York. Alohas has also opened stores in Madrid and Milan in the same year, with a new location in Valencia set to open in September 2025. The brand's first store in Barcelona was opened in April 2024, and a permanent store in Paris will also open around the same time. The Paris store will be located at 75 Rue Vieille du Temple, closer to Rue des Francs Bourgeois.

However, no information was provided about any additional stores opening in other locations after London. The London store will mark a significant milestone for Alohas, as it will be the brand's first step into the UK market. A limited selection of best-selling designs will be available for immediate purchase in the London store.

As Alohas transitions from a digital pure player to an omnichannel brand, the opening of the London store is a testament to the brand's commitment to providing a unique and personalised shopping experience for its customers. The brand's London store will share space with brands like Ganni, further solidifying its presence in the fashion industry.

Retail brand Alohas establishes a permanent presence in Paris, expands to London cityscape