Restarted Gambling Awareness Initiative by Spelinspektionen

The Swedish Gambling Authority, Spelinspektionen, has re-launched a campaign aimed at combating problem gambling among young adults. Initiated in 2024 and reactivated in 2023, the campaign titled "With your future at stake" is a collaborative effort between Spelinspektionen, the Public Health Agency of Sweden, Bris (a children's rights organization), and the Swedish Enforcement Authority.

The campaign targets adults between the ages of 18 and 25, a group considered particularly vulnerable. More than 31,000 young people in this age bracket are currently in debt, amounting to a staggering SEK 1.9bn ($201m), according to an estimate by the gambling watchdog.

Camilla Rosenberg, Director General of Spelinspektionen, has spoken on the topic, emphasising the risks associated with gambling, particularly when it comes to starting early. The campaign seeks to raise awareness of these risks and prevent indebtedness or gambling-related problems.

The "With your future at stake" initiative encourages young adults to set both time and money limits when gambling. It also advises against gambling with borrowed money, as this can result in indebtedness.

The campaign will be visible via social media and digital channels throughout the fall, providing education, warnings about the risks of gambling, and encouraging affected individuals to access help. People who may be suffering from a gambling-related problem can find resources and support as outlined by the initiative.

Interestingly, the campaign highlights a clear connection between young adults who enjoy video games and problem gambling. Through the campaign, Spelinspektionen aims to reach young adults at the right time and provide them with tools to make informed decisions about their gambling.

In essence, the "With your future at stake" campaign is a crucial step towards a safer and healthier future for young adults in Sweden. By promoting responsible gambling and offering support for those who may be struggling, the campaign aims to empower young adults to take control of their gaming habits and secure a brighter future for themselves.