Responses to COVID-19 Outlined for the Auto Industry: Key Strategies Revealed

In an extraordinary press conference on April 10, 2021, Akio Toyoda, Chairman of Japan Automobile Manufacturers Association (JAMA), addressed four automobile manufacturers associations in Japan, outlining a plan to respond to the COVID-19 crisis.

Toyoda's message emphasised the importance of focusing on areas that can be controlled and expressing gratitude to those working in healthcare, logistics, and transportation. The automotive industry, he stated, will support the production of ventilators by going where the medical equipment is being made, determining improvements in the production process, and providing support using their know-how.

Acknowledging the complexity of producing medical equipment and automobiles, both being products related to human life, Toyota Group companies are potentially preparing around 1,500 rooms for mildly infected patients, with JAMA aiming for around 3,000 rooms. These vacant dormitories and recreational facilities could provide much-needed relief to Japan's healthcare system.

The production of face masks is also on the agenda. Initially, these masks will be used among employees within the automobile industry to ease pressure on the supply chain for face masks. The first prototype face mask made using auto parts was too stiff, but improvements are being made to ensure their effectiveness.

Toyoda expressed his hope to support Japan's healthcare system to prevent it from collapsing. He also acknowledged the difficulties in producing ventilators, but the industry is open to using its facilities for supporting the healthcare system in any small way possible.

In a show of unity, the message was made jointly by Akio Toyoda, JAMA, JAPIA, JFTC Automotive Division, and Japan Automotive Machinery and Tool Manufacturers Association. Toyoda also expressed his gratitude to healthcare workers, logistics, and transportation workers in Japan and around the world. He concluded by asking for continued support from the global automotive industry.

As the pandemic continues to challenge the world, the Japanese automotive industry is stepping up to contribute in its unique way, demonstrating a commitment to supporting those on the frontlines and alleviating the strain on Japan's healthcare system.