Reduced expenditures observed in electrical appliances among Russian consumers
In a significant development, electric scooters are increasingly being integrated into urban transport systems across Russia. This trend, which suggests a change in how people are using electric scooter rentals, has been predicted by experts and confirmed by major players in the market.
The shift towards shorter and less expensive trips is a key factor driving this change. Time and cost savings compared to personal cars or taxis are facilitating the integration of electric scooters into urban transport systems. Scooters are now being used more for quick movement between points, contributing to the decrease in the average ticket.
This decrease in the average ticket is further influenced by the availability of subscriptions that waive the initial trip fee and new tariff options offering bulk minute purchases. These changes indicate a shift towards more cost-effective usage of electric scooters.
Despite a 17% increase in total trips, spending volume decreased by 5% compared to the same period last year. This contradiction can be attributed to the prevalence of transportation usage scenarios, where scooters are used for quick trips rather than leisurely rides.
In major cities, transportation trips account for 90-95% of all electric scooter rentals. This trend shows that scooters are increasingly being used for quick trips rather than leisurely rides, further supporting the decrease in the average ticket.
The prediction of a continued trend towards shorter and less expensive trips was reported by RBC. This trend is facilitating the use of electric scooters for transportation rather than entertainment, a growing trend in Russia.
However, the second quarter of 2025 saw Russians' spending on electric scooter rentals showing a negative trend for the first time in five years. Despite this, a return to previous levels of spending is not expected due to the transportation scenario involving short routes.
The necessary infrastructure for electric scooter usage is developing, with the creation of more accurate digital user profiles for marketing purposes and cross-selling being a potential benefit for operators. However, the search results do not provide information on known e-skates rental service providers active in Russia or their response to the negative sales trend reported in Q2 2025.
In conclusion, the trend towards cost-effective and efficient transportation using electric scooters is gaining momentum in Russia. While the second quarter of 2025 saw a negative trend in spending, the shift towards transportation usage is expected to continue, offering opportunities for operators and frequent customers alike.
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