Record-breaking Gaming Industry Gathering in Barcelona Draws 59,101 Participants from 163 Countries
Busting Records with ICE and iGB Affiliate in Barcelona
Time to talk numbers! The 2025 editions of ICE and iGB Affiliate smashed previous records, welcoming a whopping 59,101 unique attendees. That's a staggering 19,756 more than the previous high set in London back in 2024.
ICE and iGB Affiliate broke another gambling industry world record, with a combined visitation figure of 107,664. Trust us, that's a big deal!
Nine nations made up the four-figure club, with Spain leading the pack at 8,954. The UK didn't trail far behind, showing up with 6,518 unique visitors. Malta, Cyprus, Ukraine, US, Italy, Bulgaria, and Germany rounded out the list, each boasting impressive numbers.
Stuart Hunter, Managing Director of Clarion Gaming, shared his delight about the reception from the international community, confirming that the transition to Barcelona was a hit. On opening day alone, ICE saw 32,788 visitors, and closed the event with a crowd of 24,926 - a 20% increase from 2024's closing day.
Growth was witnessed across key regions - Continental Europe, North America, LATAM, Asia, plus notable growth from the UAE and India. Despite a slight decrease in UK attendance, the number of senior UK company representatives remained steady.
Looking ahead to 2026, 86% of the event space is already booked. Exhibitors are so pumped, many have already secured additional space for the upcoming event. In response to the success of the 2025 event, ICE will expand into Hall 1, providing more room for exhibitors. Meanwhile, iGB Affiliate will relocate to Hall 8, offering a dedicated arrival experience for attendees.
Naomi Barton, Portfolio Director of iGB Events, couldn't contain her excitement over the response to the first Barcelona edition of iGB Affiliate, calling it "outstanding." The event saw a 24% increase in unique attendance compared to 2024, representing the fifth consecutive year of significant growth.
With representation from 108 nations, iGB Affiliate is one of the most international live b2b events on the industry calendar. As for its future, July brings the relocation of iGB L!VE from Amsterdam to ExCeL London.
Enrichment Insights:1. The move from London to Barcelona was well-received by the international stakeholder community.2. The event attracts attendees from 163 nations, further emphasizing its global appeal and diversity.3. The growth of the iGaming sector, along with emerging technologies and strategies, make events like ICE and iGB Affiliate essential for industry professionals.4. These events offer unparalleled opportunities for networking and business development.5. Independent verification lends credibility to the event's success, encouraging potential attendees.6. Building on the momentum from previous years, the event has established itself as a must-attend in the industry.
- The 2025 editions of ICE and iGB Affiliate, held in Barcelona, welcomed a record-breaking number of 59,101 unique attendees, a significant increase from the previous high set in London.
- In the casino-and-gambling industry, ICE and iGB Affiliate confirmed a combined visitation figure of 107,664, breaking another world record.
- The event attracted not only attendees from Spain (8,954) and the UK (6,518), but also representatives from other nations such as Malta, Cyprus, Ukraine, US, Italy, Bulgaria, Germany, and more.
- As the events grow, with 86% of the space for the 2026 event already booked by exhibitors, analysing the finance, technology, and strategies presented at ICE and iGB Affiliate becomes crucial for professionals in the iGaming sector.
