Reality show at Mohegan Sun resonates with staff and patrons, draws acclaim from Critics of Massive Tourism Corporation (CMTC)
Mohegan Sun, the popular casino located in California, has taken a unique approach to showcasing its architecture, design, guest services, and friendly employees. The casino has created an in-house online TV show called "Back of House," which is now entering its 10th season.
The brainchild of George Galinsky, Senior Vice President of Marketing Communications at Mohegan Sun, "Back of House" was created with the aim of generating buzz about the property and providing an authentic glimpse into the day-to-day workings of a casino. According to Galinsky, "Back of House" offers an opportunity to "swing the doors wide open" and give the public a behind-the-scenes look at Mohegan Sun.
Initially, casino patrons were reluctant to be filmed for the show, but they have since become comfortable with it and express a desire to participate. Employees of Mohegan Sun have developed a lot of pride in "Back of House," and this sense of unity is evident in the show's production.
Chefs, front office personnel, and behind-the-scenes employees all participate in "Back of House" without being paid. The show features appearances by celebrities such as Rob Gronkowski, Snoop Dogg, and Martha Stewart, who waived their fees to support the initiative.
One of the key benefits of "Back of House" has been the increase in customer loyalty. By offering a transparent and authentic view of Mohegan Sun, the show has helped to build trust and engagement with customers. Galinsky views "Back of House" as a perfect reinforcement of the brand's authenticity, and it has certainly been successful in achieving this goal.
While there is limited public information available on the history and impact of "Back of House," it is clear that the show has played a significant role in shaping Mohegan Sun's image. If you're looking to get a true sense of what it's like to work at a casino, or simply want to learn more about Mohegan Sun, "Back of House" is definitely worth a watch.
The show is available 24/7 online and in the property's hotel rooms, making it easy for anyone to tune in and get a glimpse of the exciting world of Mohegan Sun. Whether you're a casino enthusiast or simply curious about what goes on behind the scenes, "Back of House" is a must-see.
The in-house TV show "Back of House," now in its 10th season, offers an entertaining and authentic look into the casino-and-gambling culture at Mohegan Sun, providing an inside peek into the day-to-day operations of the property. Chefs, front office personnel, and behind-the-scenes employees proudly participate in this casino-culture entertainment, creating a sense of unity and fostering trust with customers, thereby enhancing entertainment value and the casino's overall appeal.
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