Rapid commerce startup FirstClub secures $23 million in funding; CEO affirming each product undergoes testing and tasting prior to release.

FirstClub Technology Raises $23 Million in Series A Funding

FirstClub Technology, a quick commerce platform based in India, has announced a successful Series A funding round, securing $23 million in investment. The funding round was led by Accel and RTP Global, with participation from Indian investment firm Sequoia Capital India.

Founded by Ayyappan R, who previously served at Flipkart, Cleartrip, and Myntra, FirstClub Technology has demonstrated early product-market fit within just three months of launch. The platform has built a full-stack platform with category ownership, operational discipline, and strong consumer love.

FirstClub Technology curates only brands that meet the highest global standards. The startup has banned over 200 harmful additives and independently tests staples like milk, ghee, and oils. Ayyappan R, the founder, emphasizes that every product on the platform is tested, tasted, and vetted end to end for food safety.

The funding will be used to expand into new categories, including kids' food, pet food, nutraceuticals, home care, gifting, and furnishings. FirstClub will also launch multiple fulfilment formats such as cafés and daily subscriptions. The expansion will be facilitated through strategic partnerships with Indian and global brands.

Barath Shankar Subramanian, Partner at Accel, believes that the future of commerce lies with platforms that pair speed with uncompromising standards. Nishit Garg, Partner at RTP Global, is excited to deepen and continue their partnership with FirstClub due to the team's early operational excellence and strong consumer love.

Since its launch in June 2025, FirstClub has expanded to four "clubhouses" (dark stores) in Bengaluru. The startup plans to open 35 new clubhouses in the next six months. FirstClub Technology has onboarded over 4,000+ curated SKUs from various brands.

FirstClub delivers everyday essentials that are not just fast but also products consumers can trust, accessible and affordable for every Indian household. The platform is a quality, member-first platform for quick commerce.

With a 185-member team, a robust in-house supply chain, and tech stack, FirstClub is well-positioned for growth and expansion. The startup is valued at Rs 1,050 crore or about $120 million. FirstClub will accelerate hiring across engineering, operations, category, and marketing to support its expansion and growth.

Rapid commerce startup FirstClub secures $23 million in funding; CEO affirming each product undergoes testing and tasting prior to release.