Randy Pitchford's larger-than-life persona, despite stirring some debate over the cost of potential Borderlands 4, elicits unwavering affection from his superior: "I remain utterly fond of him regardless"

Randy Pitchford's larger-than-life persona, despite stirring some debate over the cost of potential Borderlands 4, elicits unwavering affection from his superior: "I remain utterly fond of him regardless"

Borderlands 4, the highly anticipated sequel to the popular loot-shooter series, is set to launch on September 12, 2025, marking a significant milestone for developer Gearbox Software and publisher Take-Two Interactive. The game will be available on PC, PlayStation 5, and Xbox Series X/S, with a Nintendo Switch 2 version following shortly after on October 3, 2025.

The game promises an unprecedented arsenal of approximately 30 billion guns, vastly expanding on the weapon variety of previous Borderlands games. This unique weapon behavior and over-the-top style are set to deliver a bold game design leap that has fans eagerly awaiting its release.

The storyline of Borderlands 4 is said to be more serious compared to its predecessor, Borderlands 3. According to Gearbox CEO Randy Pitchford, it is inspired by the company's recent corporate history, including its acquisition by Embracer Group and subsequent resale to Take-Two Interactive. The narrative explores themes related to control and freedom, set on a prison planet ruled by a tyrannical figure called the Timekeeper.

However, Randy Pitchford has been a divisive figure, generating backlash, particularly in 2025. His comments about "real fans" finding a way to pay an $80 price for Borderlands 4 if it had that price point were seen as tone-deaf and elitist by many fans. Despite this, Take-Two CEO Strauss Zelnick publicly defended Pitchford, describing him as "controversial at times, sometimes intentionally, sometimes unintentionally," but expressing affection and support for him.

Despite the controversy, Borderlands 4 will be launching at a slightly higher price point of $70, reflecting industry trends. The official launch price was set after Randy Pitchford went to great lengths to address the controversy he helped stir up.

As the launch of Borderlands 4 approaches, Take-Two Interactive is preparing to support the game's release. Meanwhile, industry analysts suggest that Grand Theft Auto 6, Take-Two's other flagship title, could launch at $100 on PS5 and Xbox Series X in 2026.

In the midst of this, Randy Pitchford remains active in media and promotional activity for Borderlands 4, speaking about inspirations from Japanese game culture and his passion for the craft of game making, connecting these influences to the game's themes and design.

Despite the controversy, Strauss Zelnick, the boss of Take-Two Interactive, expressed his support for Randy Pitchford and Gearbox’s direction. He stated that he loves Pitchford's big personality and passion, despite his tendency to be controversial.

In a recent interview with IGN, Zelnick expressed his enthusiasm for Borderlands 4, stating that he believes the game offers a terrific value to consumers. Meanwhile, Mafia: The Old Country is launching this week at a $50 price point.

As Borderlands 4 approaches its release date, fans eagerly anticipate the game's launch, despite the ongoing controversy surrounding its developer's public statements. The game's unique design, expansive weapon variety, and intriguing storyline promise an exciting addition to the Borderlands series.

1. Borderlands 4, an action-packed loot-shooter, will be available on September 12, 2025, on PC, PlayStation 5, Xbox Series X/S, with a Nintendo Switch 2 version following on October 3, 2025.
2. With an estimated 30 billion guns, Borderlands 4 promises a vast arsenal compared to its predecessors.
3. The new game will deliver a bold game design leap with its unique weapon behavior and over-the-top style.
4. Borderlands 4's narrative is inspired by the company's corporate history, including recent acquisitions and resales.
5. The storyline explores themes of control and freedom on a prison planet ruled by the tyrannical Timekeeper.
6. Randy Pitchford, the divisive CEO of Gearbox Software, has generated backlash, particularly in 2025.
7. His comments about "real fans" finding a way to pay an $80 price for Borderlands 4 were seen as elitist.
8. Strauss Zelnick, Take-Two Interactive's CEO, publicly defended Pitchford, describing him as controversial.
9. Borderlands 4 will launch at a slightly higher price point of $70 due to industry trends.
10. Grand Theft Auto 6, another flagship title by Take-Two, could potentially launch at $100 on PS5 and Xbox Series X in 2026.
11. Randy Pitchford remains active in media, discussing inspirations from Japanese game culture and his passion for game making.
12. Strauss Zelnick, despite Pitchford's tendency to be controversial, expressed his support for Pitchford and Gearbox’s direction.
13. In an IGN interview, Zelnick expressed his enthusiasm for Borderlands 4, stating it offers terrific value to consumers.
14. Mafia: The Old Country is launching this week at a $50 price point, offering a more affordable option for gamers.
15. Fans await the game's launch despite ongoing controversy surrounding Pitchford's public statements.
16. The unique design, expansive weapon variety, and intriguing storyline promise an exciting addition to the Borderlands series.
17. Advance deals for Borderlands 4 can be found on various gaming platforms, offering discounts for early purchases.
18. Xbox Series X users can take advantage of exclusive deals and bonuses, such as early access to certain game content.
19. PlayStation 5 gamers can also access deals, including free games and exclusive themes for Borderlands 4.
20. PC gamers can find deals on digital stores like Steam and the Epic Games Store, offering pre-orders and special bundles.
21. For those looking for a physical copy, deals can be found at retailers like GameStop, Best Buy, and Walmart.
22. Blackjack enthusiasts might find deals for online casino games, offering a chance to win big with minimal investment.
23. Social media platforms like Twitter and Facebook offer daily deals for games and gaming gear, keeping users updated on the latest discounts.
24. Gamers can also check deals on popular streaming platforms like Twitch and YouTube Gaming, where streamers often partner with game companies for exclusive offers.
25. Movies and TV shows based on games and the gaming industry are also releasing, reflecting the growing influence of gaming in popular culture.
26. Career development books and self-development books focused on personal growth and success in the gaming industry are popular among aspiring game developers.
27. Poker and roulette continue to be popular casino games both online and offline, offering fans a chance to participate in the gambling scene.
28. Slots, lotteries, and other casino-and-gambling games are also available online, providing easier access to gambling experiences.
29. Vegas-themed games and stories about Vegas history, myths, and gambling trends remain popular, as Las Vegas remains a symbol of the gambling and entertainment world.
30. Despite controversies in the gaming industry, the culture continues to evolve, including discussions on policy and legislation related to gaming and politics.
31. From sports games like football, soccer, basketball, and baseball, to racing games and tennis simulations, gamers have a variety of options for entertainment, learning, and responsible gaming.

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