Rado Embraces the Epoch of Enduring Presents: A Tribute to Timeless Gifting

Rado Launches "The Time Is Now" Campaign During Festive Season

Swiss watchmaker Rado-Switzerland has unveiled a new campaign called "The Time Is Now" during the festive season. The campaign, which focuses on expressing gratitude, admiration, and love in the present moment, invites people to celebrate life's defining moments and mark the present with something enduring.

At the heart of the campaign are two global icons, Hrithik Roshan and Katrina Kaif, who are brand ambassadors for Rado. In the campaign, they are seen wearing Rado watches, symbolizing the brand's commitment to making the present matter.

The Rado Captain Cook High-Tech Ceramic Chronograph, one of the timepieces featured in the campaign, is a statement of duality. Its matt black 43 mm monobloc high-tech ceramic case is contrasted by polished rose gold-coloured accents, creating a stylish and sophisticated look. Powered by the automatic calibre R801 and regulated in five positions for better accuracy, the watch is presented on a matt and polished black high-tech ceramic bracelet, secured by a titanium 3-fold clasp.

Another timepiece that features in the campaign is the Rado Centrix Diamonds. Crafted with polished rose gold PVD-coated stainless steel and high-tech ceramic links, the watch houses the calibre R763 automatic movement, enhanced with an anti-magnetic NivachronTM hairspring for accuracy that lasts across generations. The Centrix Diamonds features 60 full-cut Top Wesselton diamonds around the bezel and 11 more on a luminous brown mother-of-pearl dial, adding a touch of luxury and refinement.

According to Adrian Bosshard, CEO of Rado, Rado timepieces are designed to become part of one's story and celebrate life's moments. "Our campaign encourages making the present matter, implying that true luxury is not just about keeping time, but making it significant," he said.

The Rado campaign also emphasizes the importance of creating enduring memories and gestures. "The Time Is Now" is not just an invitation to own a timepiece, but to create lasting gestures that will be remembered for years to come.

Rado timepieces are meant to live on, symbolizing the memories and moments they mark. By choosing a Rado watch, you are not just buying a timepiece, but investing in a piece of art that will become part of your story.