Racing team NASCAR secures new sponsorship deal with Betr, funding driver Ricky Stenhouse Jr.
In the world of sports betting, Betr continues to make waves, recently announcing its sponsorship of No. 47 Betr Chevrolet Camaro for Hyak Motorsports in the upcoming Straight Talk Wireless 400 race. The sponsorship, however, has raised some eyebrows due to the platform's previous collaboration with Hawk Tuah Girl, real name Hailey Welch, who has been embroiled in a controversy regarding a crypto project.
Despite the controversy, Betr remains unfazed, as the sponsorship does not seem to have affected their ongoing partnership with Ricky Stenhouse Jr., who will be driving the car. This move by Betr is a strategic one, as they aim to reach out to new audiences, particularly NASCAR fans.
Betr, co-founded by Joey Levy and Jake Paul, initially established itself as a micro-betting platform. The company has since ventured into traditional sports betting markets, aiming to strike home with new audiences. Betr Media, the media arm of Betr, boasts 8.7 million followers, making it one of the fastest-growing sports betting media brands in the United States.
NASCAR, too, appears to be interested in increasing betting on its races, as it can lead to better viewership. This sponsorship could potentially be a step towards achieving that goal.
As for Hawk Tuah Girl, no new information about her involvement with Betr was provided. Her podcast, associated with her, has not released any new episodes in 2025. The controversy surrounding her involved a "rug-pulling" incident with a crypto project, but it does not seem to have affected her past collaborations with Betr.
The Straight Talk Wireless 400 race promises to be an exciting event, with Betr's sponsorship adding an extra layer of anticipation. With Ricky Stenhouse Jr. at the wheel, fans can expect a thrilling race. As for Betr, they continue to push boundaries, venturing into new territories and making their mark in the sports betting world.
