Purchased Brands by the Supplier

In a strategic move, Cuper Delivery Service, a leading delivery service offering over 8 million items in 360 cities, has made several significant changes in recent months.

In August 2022, the company obtained the trademark rights for the Cuper Group from entrepreneur Vitaly Khalfin. This transfer of intellectual property rights was a fee-based transaction, aimed at working with businesses and avoiding potential legal disputes. The Cuper Group trademark, registered under the 35th class of the Nice Classification, which includes business management services, allows for potential international registration through the Madrid system.

This move has been seen as a strategic step towards international expansion, as suggested by Ksenia Klimina. The acquisition of the Cuper Group trademarks could be a strategic preparation for this, with the potential for future international registration.

The Cuper Delivery Service is not only focusing on its consumer segment but also developing its B2B segment. To this end, the company has created a separate brand for business operations, "Cuper.Business." This expansion into the B2B segment is expected to strengthen Cuper's position in the market and provide new opportunities for growth.

However, the expansion and trademark acquisition have not been without controversy. Cuper has filed a lawsuit against the retailer "Lenta" over the "Family Network of Stores" trademark, due to similarities in the image of a human figure on both brands. Lenta has since filed applications with Rospatent to cancel the legal protection of some Cuper trademarks featuring the human figure logo.

Despite this dispute, Cuper emphasizes that the acquisition of the trademarks is not related to the legal proceedings. Alina Akinshina suggests that the acquired trademarks may be used to strengthen Cuper's position in disputes over brand rights, but Cuper maintains that the acquisition is primarily for business growth and expansion.

Meanwhile, the current owners of Instamart Service, a competitor in the delivery market, are not disclosed. In 2022, Instamart Service's revenue was 46.79 billion rubles, with a net loss of 20.3 billion rubles.

Cuper Delivery Service has also expanded its trademark portfolio to strengthen its B2B segment. The cost of such deals is calculated based on the potential income from working with them or removing risks of legal disputes due to unauthorized use.

In the first quarter of 2025, Cuper Delivery Service reported a 26.4% year-on-year reduction in turnover, to 41.6 billion rubles. Despite this decline, the company remains optimistic about its future growth and expansion plans.

Purchased Brands by the Supplier