ProWein Düsseldorf unveils bold changes to revive its global appeal
ProWein Düsseldorf is undergoing a major transformation to address shifting market demands. The trade fair, now rebranded as ProWein Düsseldorf, has introduced a fresh logo and expanded its programme under the motto Shape, Create, Elevate. These changes follow a drop in visitor and exhibitor numbers caused by the pandemic.
The fair’s relaunch includes a stronger focus on attracting high-value international buyers. A dedicated Buyers Concierge Team will target key markets, with particular emphasis on the United States and Canada. Organisers have also introduced free shuttle services—the ProWein Düsseldorf Express—to transport buyers from within a 350-kilometre radius.
The event itself will take on a more dynamic, festival-like atmosphere. Keynote speeches, panel discussions, and expert talks will feature prominently. Meanwhile, the ProSpirits segment has doubled in size, now occupying two full exhibition halls for the first time.
Layout improvements will see Halls 1 to 7 reorganised for better exhibitor placement and shorter walking routes. The ProWein Zero area, previously focused on non-alcoholic drinks, will be redesigned to include spirits and interactive tasting sessions. The new logo, reflecting the fair’s global reach, completes the updated identity.
The changes aim to boost attendance and engagement at ProWein Düsseldorf. Free transport, a larger spirits section, and a revamped layout are designed to attract both exhibitors and buyers. The fair’s next edition will test whether these adjustments can restore its pre-pandemic momentum.
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