Prominent actor Justin Long, previously identified with Apple's Mac PCs, has shifted allegiances and is now starring in Intel's fresh advertisement series, reinventing his persona as a supporter of Windows PCs.

Apple's recent reveal of the M1 processor, replacing Intel's chips in the new Macbook Air and Macbook Pro evolutions, has sparked a response from the PC industry. In this new battle of tech giants, Intel has launched its own campaign - the #GoPC initiative.

This new campaign, created by the advertising agency VMLY&R, features a familiar face - Justin Long, a former co-star in Apple's "Get a Mac" campaign. However, unlike his previous role where he personified a Mac computer, Long is now a part of Team PC in the new campaign.

In a surprising twist, Long is not mocking non-PC computers as stodgy and old-fashioned, as Hodgman, his co-star from the "Get a Mac" campaign, did in Apple's marketing. Instead, Long is portraying himself in Intel's #GoPC campaign.

John "I'm a PC" Hodgman, on the other hand, has reprised his role from Apple's "Get a Mac" campaign, making fun of non-Mac computers. The specific focus or message of Intel's #GoPC campaign is not provided, but it seems to mark a shift in tone from Apple's past marketing strategy.

The nature of the response from the PC industry to Apple's M1 processor and Hodgman's reprisal is not detailed, but it is clear that the tech world is abuzz with this new development. The specifics of this response are not provided, but it is evident that the PC industry has returned fire in this tech battle.

As the dust settles, it will be interesting to see how this new campaign impacts the tech market and consumer preferences. Stay tuned for more updates on this evolving story.