Professional cyclist Demi Vollering showcased in posed Polestar images
In the world of high-performance electric vehicles, Polestar's latest offering, the Polestar 3, shares more than just its sleek design with a renowned Dutch cyclist named Demi. Both embody a mindset that values detail, refinement, and a purposeful approach to performance.
Demi, hailing from the Netherlands, brings a commitment to speed and performance into all aspects of her life. Her morning routine is a testament to this, with a thoughtful, purposeful approach even to her coffee. This dedication extends to her cycling, where her bike rides vary in distance, terrain, and weather, based on her training cycle.
Demi also finds a space to reset when she's off the bike in the Polestar 3. The vehicle, too, is built with a similar mindset, focusing on various aspects of performance in its development process. This comprehensive approach to performance is evident in the Polestar 3's features, such as the Abbey Road Studios Mode, a new in-car listening experience co-developed by Abbey Road and Bowers & Wilkins.
The Abbey Road Studios Mode was brought to life through a series of sessions at the legendary NW8 studios. Jon Hopkins was invited to create new music for the latest over-the-air music update of this unique feature in the Polestar 3. Additionally, a day was spent at Abbey Road Studio Two, inviting one of music's hottest up-and-coming jazz stars to reimagine two of his most impactful tracks to showcase the sonic characteristics of the Abbey Road Studios Mode in the Polestar 3.
The Polestar 3, like Demi, is focused, evolving, and always moving forward. Just as Demi practices yoga daily for both flexibility and mindfulness, the Polestar 3 is continually refined, tested, and evolved with purpose. This shared focus on performance as a lifestyle is also echoed in the partnership with Kevin Love, an iconic athlete who invites us into his world and distinctive approach to life, where performance, well-being, and creativity are in perfect balance.
In summary, the Polestar 3 and Demi share a common thread - a relentless pursuit of performance, refinement, and a purposeful approach to life. Whether on a bike or behind the wheel of the Polestar 3, they both exemplify the idea that performance is not just about speed, but about a lifestyle, a mindset, and a commitment to excellence.
