Professional American football league NFL announces partnership with bwin for sports betting in Spain
The National Football League (NFL) has announced a new partnership with bwin, marking the NFL's first-ever regular season game in the Spanish capital. This groundbreaking event will take place at Madrid's iconic Bernabeú Stadium on September 16, during a game between the Washington Commanders and the Miami Dolphins.
The partnership, according to the NFL's Managing Director for Canada, Iberia, and Latin America, Curry Sloan, aims to bring fans in Spain closer to the action. Brett Gosper, the NFL Head of Europe and APAC, expressed delight about the collaboration, which also includes the right to launch special promotions and exclusive NFL activations.
Entain, bwin's parent company, considers Spain to be another key market in its growing NFL portfolio. In recent years, the NFL's official contract partner for Germany and Austria was often partnerships with local sports marketing firms. However, in Spain, the NFL is working with specific local partners, although the exact current partner is not detailed in the provided search results.
The partnership with bwin grants the company the right to create personalized content and unique and exciting experiences for the NFL's growing fan base in Spain. This move follows a similar partnership between Flutter, a rival gaming giant, and the NFL, with Paddy Power named the NFL's Official Sportsbook Partner in the UK and Ireland this week.
Entain has won three such tie-ups for bwin, including in Germany and Austria, in addition to Spain. The grand debut of this partnership is set to be a historic moment, not only for the NFL and bwin but also for football fans in Spain. The partnership between the NFL and bwin was announced in a news release, and the anticipation for this exciting event continues to build.
