PowerPlay Introduces Innovative New Service
Crushing It in Ontario: PowerPlay Introduces a Boosted Gambling Experience
PowerPlay, a prominent sportsbook in Ontario, has cooked up something fresh for Canadian gamblers (19+). Their new localized platform promises an elevated sportsbook and wide-ranging casino experience. This platform is designed to play ball within Ontario's regulated market.
Welcome to PowerPlay's Ontario Adventure
This newly minted localized platform went live this week at on.powerplay.com. PowerPlay assures its users that the enhanced site will deliver substantially improved features without losing the familiar feel they adore.
The Nitty-Gritty of Enhancements
Satiating both sports bettors and casino enthusiasts, expect the following goodies at the revamped PowerPlay:
Why PowerPlay Chose Ontario's Market: An Inside Look
Bill O'Brien, Sportsbook Manager at PowerPlay, shared his thoughts in a press release. "Ontario has been a crucial market since the province first regulated online gaming just over three years ago," said O'Brien. "Our hardworking team has put in countless hours to deliver an unparalleled experience for Ontario sports bettors as we continue to grow as a trusted local sportsbook and online casino in Ontario."
Being the only major regulated jurisdiction in Canada, PowerPlay customizes its platform to cater to the unique demands of Ontario players while remaining in complete compliance with provincial regulations.
"We aimed to create a comprehensive online gaming sanctuary – a spot that encompasses everything today's players yearn for," O'Brien continued. "We're extended an invitation to Ontario bettors to come check it out and boost their game."
PowerPlay Partners with Gig Software
In other PowerPlay news, the operator teamed up with Sweden-based Gig Software Plc, an iGaming tech powerhouse.
Gig Software's partnership announcement marks its fourth partner launch in 2025 across regulated markets. This strategic alliance empowers PowerPlay with Gig’s top-notch iGaming platform, content management system, and sportsbook, SportX. This suite of tools boasts advanced wager-building capabilities, dynamic odds, and localized features such as horse racing and virtual sports betting.
Thanks to PowerPlay's collaboration with Gig Software, they now have access to AI tools, DataX and LogicX. These tools bolster PowerPlay's toolkit with advanced machine-learning models that help better decision-making, rule-building, player acquisition, and customer retention.
About PowerPlay
PowerPlay is a licensed and regulated online sportsbook and casino platform catering to the Canadian market. With laurels from 2018 and operated by Trillium Ventures Limited, PowerPlay delivers a comprehensive gaming experience with over 640 games, including slots, table games, and live dealer options.
The sportsbook encompasses nearly 30 sports markets such as NHL, NBA, NFL, MLB, and European soccer, boasting advanced betting options like Same Game Parlays and player props. For Ontario players, they will be automatically redirected to a localized site that adheres to provincial regulations.
PowerPlay is fully licensed by iGaming Ontario (iGO) and the Alcohol and Gaming Commission of Ontario (AGCO) to provide regulated online gaming services in Ontario.
iGaming Ontario provides a directory of all contracted regulated operators and sites covered by the regulated gaming umbrella. Currently, 49 operators run 84 gaming websites, accessible only to gamblers located within Ontario.
PowerPlay User Reviews
Of course, there are always detractors, but many players also share their triumphant experiences on community forums. Some analysts acknowledge PowerPlay for its broad live betting variety. Odds Shark hasn't yet reviewed the new gaming platform for PowerPlay Ontario. However, you can read Canadian sportsbook and casino reviews elsewhere to understand more about Canada's best sports betting and casino sites.
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- PowerPlay, the well-known sportsbook in Ontario, has introduced a revamped platform, offering both an enhanced sportsbook experience and wide-ranging casino games.
- This new platform, accessible at on.powerplay.com, promises improved features without losing the familiar feel gamblers (19+) love, accommodating both sports bettors and casino enthusiasts.
- Despite the resistance from naysayers, PowerPlay has partnered with Gig Software, a leading iGaming tech company, to provide top-notch software, sportsbook, and content management system services, enhancing the platform with advanced wager-building capabilities, dynamic odds, and localized features like horse racing and virtual sports betting.
- PowerPlay's collaboration with Gig Software grants access to AI tools such as DataX and LogicX, which improve decision-making, rule-building, player acquisition, and customer retention, upgrading PowerPlay's overall gaming experience.

