Pop Mart Experience Incredible Growth Under Labubu's Leadership, Achieving a Staggering $2 Billion in Revenue within the Initial Half of 2025

Pop Mart, a Chinese toy company, has been making waves in the global market, with its flagship product, Labubu, gaining worldwide popularity. The plush toy monster, created by Hong Kong-based artist Kasing Lung, became a sensation after it was included in Pop Mart's blind box lineup in 2018.

In a significant development, Labubu sales are expected to surpass 10 million units per day from September 2021. This surge in demand has been fueled by celebrities such as Lisa, Rihanna, David Beckham, and Marc Jacobs, who have all been spotted with the adorable Labubu monsters. The Labubus have even become a must-have accessory among wealthy collectors, often dangling from designer bags like Hermès Birkin.

Pop Mart's expansion into overseas markets has been faster than anticipated. In 2025, foreign sales are expected to eclipse domestic sales, with North America outperforming Southeast Asia. This global expansion has been a key factor in Pop Mart's impressive growth. The company reported a 204% increase in revenue to 13.88 billion yuan (approximately $1.93 billion) in the first half of 2025.

The Labubu monsters have been a significant contributor to Pop Mart's revenue, generating 4.81 billion yuan ($669.88 million) in the first half of 2025, accounting for 34.7% of total revenue. This growth has propelled Pop Mart to become a dominant player in the toy manufacturing market. By 2025, Pop Mart has achieved over 204% revenue growth and significant global expansion, with 40% of revenue from international markets.

Pop Mart's market valuation is currently $38 billion, far surpassing legacy firms like Mattel and Hasbro. The company's shares have risen more than 200 percent in the last year, reflecting the confidence of institutional investors who hold a significant portion of Pop Mart's shares, although specific major shareholders are not detailed in the search results.

Pop Mart's growth strategy includes expanding its physical retail presence. The company currently operates 571 stores and 2,597 automated robot shops across 18 countries and regions, with plans to open around 100 more outlets outside China in 2025. This robust expansion has positioned Pop Mart as a market leader in collectible toys, offering exclusive, high-margin products and strong digital engagement.

In conclusion, Pop Mart's success story, driven by the popularity of Labubu, is a testament to the power of innovative products, strategic expansion, and strong celebrity endorsements. As the company continues to grow and expand, it is poised to challenge the dominance of established players in the toy market.

Pop Mart Experience Incredible Growth Under Labubu's Leadership, Achieving a Staggering $2 Billion in Revenue within the Initial Half of 2025