Poker Pro Aims to Turn a Penny Into a Rolex—While Raising $10K for Charity

One penny, one Rolex, and $10,000 for charity. Can this poker streamer beat the odds while entertaining fans—and supporting those in crisis?

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2026 May 21 . 8:07 AM

1 min read

The image shows a group of people standing on top of a stage, with some of them holding bags and... — The image shows a group of people standing on top of a stage, with some of them holding bags and certificates in their hands. In the background, there is a screen with an image of a child and some other people, suggesting that the group is participating in a charity event.

Poker Pro Aims to Turn a Penny Into a Rolex—While Raising $10K for Charity

Lukas Robinson has set himself an unusual goal: turning a single penny into $10,000—the cost of a Rolex. His 'Penny to a Rolex' Poker Challenge kicks off soon, blending high-stakes gaming with charity fundraising. The effort will support the Samaritans of Liverpool and Merseyside, a local mental health organisation offering free emotional support to those in need. The challenge begins with just one penny, which Robinson will attempt to grow through live poker streams. Viewers can watch his progress every Monday to Thursday evening on Twitch and YouTube. To keep things unpredictable, he’ll introduce a Mystery Wheel—triggered by every $100 donation—that could bring bankroll setbacks, surprise bonuses, or even poker dares and stream stunts.

All profits from Twitch subscriptions during the challenge will go straight to the Samaritans. Robinson has also pledged to donate an extra penny to the charity for every new subscriber or follower he gains, up to 100,000. Alongside the streams, he’ll share daily updates on Instagram and X (Twitter), with weekly highlight videos posted on YouTube. The ultimate target is twofold: reach $10,000 for the Rolex while raising another $10,000 (around £7,500) for the Samaritans. The charity provides round-the-clock support to people struggling with emotional distress, making the fundraising effort a key part of the challenge.

The 'Penny to a Rolex' challenge combines poker skill with charitable giving. If successful, Robinson will secure a luxury watch while donating $10,000 to the Samaritans of Liverpool and Merseyside. Live streams, social media updates, and the Mystery Wheel will keep the journey engaging for supporters and donors alike.