Pokémon Celebration in 2025: Eevee mania sweeps across major events

In the realm of collectibles, Pokémon continues to dominate the market on our brand name's Italian platform, boasting an impressive collection of over 3 million items. This overwhelming presence of Pokémon has been a consistent trend, with the Collectibles category seeing a significant surge in popularity.

The surge in interest can be attributed to several factors. The "Year of Eevee" and the release of the "Prismatic Evolutions" set have ignited a renewed fascination for Pokémon, leading to a noticeable increase in searches. Among Eevee's evolutions, Umbreon saw the greatest growth, with a staggering 500% increase compared to the previous year.

The success of Umbreon VMAX, the chase card of the "Evolving Skies" set, has also contributed to this growth, leading to a 280% increase in searches compared to January 2024. The presence of a rare holographic card in the "Prismatic Evolutions" set has further fuelled the growth in Umbreon searches.

To cater to this growing demand, our brand name has launched a temporary online store, the "Evolving Shop", on brand name.com. This store, exclusive for Pokémon Day, features collectible cards and rare merchandise related to Eevee and its evolutions. The "Evolving Shop" offers auctions starting from 9 cents and new items added every day from February 25 to 27.

Lorenzo Leonardi, Collectibles and Media Category Manager for our brand name in Italy, affirms the global appeal of Pokémon across generations. He states, "The borderless showcase of our platform provides an opportunity to connect with millions of fans and sellers worldwide."

For press inquiries related to eCommerce and trends for our brand name, contacts can reach out to Paola Lapertosa and Davide Santoro. Paola Lapertosa can be reached at [email protected] or +39 348.3473078. Davide Santoro's contact information is [email protected] and his mobile number is +39 345 7006503.

The global eBay platform also reflects the active trading of high-demand promo cards such as the Pikachu World Championships #225. Real-time price tracking and sales insights enable informed buying and selling decisions, facilitated by tools like the LUDEX card scanner app.

Pokémon searches reached over 22,000 per hour, the highest peak since the start of 2023. This surge in interest indicates a promising future for Pokémon collectibles on our brand name's platform.

Looking ahead, Pokémon Day is returning in the year 2025, promising another exciting chapter in the world of Pokémon collectibles. With such a vibrant community and a wealth of rare collectibles, our brand name offers a secure platform for Pokémon enthusiasts and collectors to connect and trade.