Phoenix Group's Name Change Announcement: Consider Purchasing Shares before the Transition to Standard Life plc

In the bustling world of FTSE 100 companies, Phoenix Group stands out with one of the highest dividend yields. Despite a recent 5% drop in its share price, the retirement savings firm's current yield remains outstanding.

This dip in share price came ahead of the anticipated rebrand of Phoenix Group to Standard Life, a move that could attract a new wave of investors. Standard Life, with roots stretching back to 1825, is a storied name in the financial sector.

For those interested in investing in Phoenix Group, there are several platforms available. One such platform is eToro, which offers a user-friendly platform for investing in Phoenix Group shares. Users can choose to buy the shares in pounds or whole shares, depending on their investment strategy.

eToro also provides a good range of Exchange-Traded Funds (ETFs) and ready-made Smart Portfolios for hassle-free investing. Funds can be deposited into an eToro account using various methods, such as bank transfer or debit card.

It's important to note that investing in Phoenix Group, like any investment, comes with risk. Before making any investment decisions, it's crucial to conduct thorough research and understand one's risk tolerance.

In 2024, Phoenix Group reported a 7.2% increase in its total operating performance, reaching €61.3 billion. The company also saw a 34% improvement in retail gross inflows during the same year.

In the first half of 2025, Phoenix Group reported a pretax profit of £8 million. This financial performance, coupled with the attractive dividend yield, makes Phoenix Group an intriguing option for investors.

When buying Phoenix Group shares on eToro, users should search for "Phoenix Group" or the ticker PHNX.L. A market or limit order can be set when making the purchase.

To start investing in Phoenix Group on eToro, users must first open an account and complete ID verification. Once the account is set up, users can enjoy the benefits of fractional investing, with the ability to invest in Phoenix Group shares from as little as $10.

Dividends from Phoenix Group shares bought on eToro will be paid automatically into the user's account, making the investment process seamless. With Phoenix Group's upcoming rebrand to Standard Life, now could be an exciting time to consider investing in this high-yielding FTSE 100 company.

Phoenix Group's Name Change Announcement: Consider Purchasing Shares before the Transition to Standard Life plc