Partnering with First Sportsbook, Salsa introduces a LatAm-centric solution to the market.
Salsa Technology and First Sportsbook Team Up to Transform Sports Betting in Latin America
First Sportsbook, a leading B2B Sportsbook software company, has partnered with Salsa Technology to reshape the sports betting landscape in Latin America. The collaboration will be showcased at the Peru Gaming Show, with representatives from both companies present.
The initial focus of the partnership is the regulated Peruvian market. Juan Dellapenie, Senior Business Development Manager of First Sportsbook, and Amram Vita, CCO of First Sportsbook, will be attending the event. From Salsa Technology, Gina Macheri, Strategic Alliance Manager, Eliane Nunes, Head of Marketing and Sales, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager, will also be present.
Tom Light, CEO at First Sportsbook, will also be attending the Peru Gaming Show. The event, running from June 12 - 13 in Lima, will provide more details about the partnership.
The collaboration will integrate First Sportsbook's solution into Salsa Omni PAM. This partnership includes data and risk analysis, player promotion and retention tools, and a competitive cost. The aim is to offer a comprehensive solution to sports betting operators, supporting some of the largest operators in the world.
The CCO representing First Sportsbook at the Peru Gaming Show has not been explicitly mentioned in the available search results. However, with key personnel from both companies in attendance, the event promises to be an exciting opportunity to learn more about this transformative partnership.
The partnership with Salsa Technology will allow First Sportsbook to expand its global reach into the regulated Latin American region. This collaboration is a significant step forward in First Sportsbook's mission to provide innovative and reliable Sportsbook software solutions to operators worldwide.
For more information about the partnership and its impact on the sports betting industry in Latin America, visit the joint stand #51 at the Peru Gaming Show.
