NYC's Must-See Week 2026 Slashes Prices on Attractions and Broadway Shows

Winter in NYC just got more affordable. From January 20, snag two-for-one tickets to 70+ venues—plus half-price Broadway—before the deals vanish.

, and Administrator

2026 March 21 . 1:03 PM

1 min read

The image shows the Guggenheim Museum in New York City. It is a large building with windows and... — The image shows the Guggenheim Museum in New York City. It is a large building with windows and text on it, surrounded by a group of people standing on the ground, some people sitting on the benches, some poles, a staircase, a metal fence, some plants, a water fountain, some trees, and a cloudy sky.

NYC's Must-See Week 2026 Slashes Prices on Attractions and Broadway Shows

New York City's annual Must-See Week returns in 2026 with deep discounts on attractions across all five boroughs. Running from January 20 to February 12, the event offers two-for-one admission to over 70 venues, from museums to Broadway shows.

The promotion is part of the city's Winter Outing programme, which also includes Broadway Week. During Must-See Week, visitors can buy one ticket and receive a second for free, provided they purchase at least two. All tickets are also sold at 50% off their usual price.

Participating attractions cover a wide range, including observation decks, guided tours, spas, and outdoor activities. *Broadway Week*, running alongside, provides half-price tickets to select theatre performances. The event has become a winter tradition, encouraging residents and tourists to explore the city at a reduced cost. This year's edition features more than 70 venues, though organisers have not confirmed which attractions from past years remain included.

The 2026 Must-See Week runs for nearly a month, offering two-for-one deals and half-price tickets. With discounts on museums, shows, and tours, the programme aims to boost winter tourism in New York City. Full details on participating venues are available through the official Winter Outing website.