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NRA launches 'Netflix of the Second Amendment' with We The Free streaming deal

A bold move to reshape gun culture in pop media. The NRA's streaming partnership promises exclusive shows, discounts for members, and a fresh push for younger audiences.

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1 min read
The image shows a group of people sitting on the ground, each holding a rifle, with bullets...
The image shows a group of people sitting on the ground, each holding a rifle, with bullets scattered on the road in front of them. They appear to be participating in a training exercise, likely as part of the National Rifle Association (NRA).

NRA launches 'Netflix of the Second Amendment' with We The Free streaming deal

The National Rifle Association (NRA) has teamed up with We The Free, a new streaming platform focused on Second Amendment content. The service aims to become the go-to destination for firearm enthusiasts, offering everything from expert advice to high-energy entertainment. NRA members will also benefit from discounted access through a special link.

We The Free describes itself as 'the Netflix of the Second Amendment,' promising cinematic storytelling, exclusive docuseries, and reality shows centred on gun culture. The platform will feature original series like The Freedom Front, a collaboration with the NRA, alongside classic programmes such as I Have this Old Gun.

The partnership gives NRA members access to a vast library of premium content, including shows like *Guns Out TV*, *Print Shoot Repeat*, and *The Kim Klacik Show*. A portion of subscription revenue from NRA-linked sign-ups will directly support the organisation's advocacy work. NRA CEO Doug Hamlin highlighted the deal as a strategic move to engage younger audiences and reclaim influence in American pop culture. While We The Free has no publicly documented subscriber base before this partnership, the platform now offers NRA members a mix of expert firearm content and high-octane entertainment.

The collaboration expands the NRA's digital presence while providing members with exclusive streaming content. Subscribers can explore reality shows, news programmes, and expert-led series—all tied to the Second Amendment lifestyle. The discounted memberships and revenue-sharing model further strengthen the NRA's outreach efforts.

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