Nostalgia calls: A resurgence of '90s clothing labels and their re-emergence

In the ever-evolving world of fashion, some brands have managed to stand the test of time, while others have experienced a resurgence in popularity. Let's take a closer look at how brands like Reebok, Fila, Converse, Champion, and others have made a comeback in recent years.

Reebok

Founded in 1958, Reebok has a rich history in athletic footwear and apparel. The brand gained fame with the introduction of its Classic sneakers in 1983. However, it was the rise of athleisure wear trend, the advent of social media, and strategic collaborations that propelled Reebok back into the limelight.

Since its acquisition by the Authentic Brands Group, Reebok has reinvented itself, focusing on its roots while embracing modern trends. Collaborations with high-end designers and artists have created a buzz, while the launch of new products like the Club C sneakers has added to its appeal.

Fila

Originally known for its tennis apparel, Fila, founded in 1911, has a long and storied history. The brand experienced a resurgence in the '90s, becoming popular with the hip-hop and street-wear communities. A new lease of life came when the brand was taken over by a Japanese entrepreneur, leading to partnerships with luxury brands like Fendi and Jason Wu.

Converse

Founded in 1917, Converse is a classic brand that has seen its fair share of ups and downs. In the '90s, Converse sneakers were a symbol of grunge culture. However, competition became fierce until Nike bought the company in 2003. Under new leadership, Converse has embraced its old skool style, tapping into the desire for vintage fashion.

Champion

Founded in 1919, Champion became a staple of '90s fashion, especially in the NBA. The brand has collaborated with luxury brands like Vetements and pop culture icons such as Super Mario Bros., Stranger Things, Harley-Davidson, and Beastie Boys to stay relevant.

Birkenstock

Birkenstock, a German footwear brand founded in 1774, is known for its '60s sandals popular among the hippie and counterculture movements. In recent years, the brand has focused on sustainability, creating limited-edition collaborations with high-end designers.

Fiorucci

Italian fashion brand Fiorucci, founded in 1967, is known for its playful and colorful designs popular with the disco and punk subcultures in the '70s and '80s. The brand was relaunched in 2017 and has embraced social media and pop culture to create a buzz and appeal to a new generation of consumers.

Gakken

Gakken, a Japanese educational brand, was revived under the leadership of entrepreneur and lawyer Kazuo Kadooka. The brand has made a comeback through the relaunch of its educational magazines and the introduction of new learning materials and electronic educational tools.

Levi's

Iconic brand Levi's has experienced a resurgence in recent years by embracing sustainability and focusing on its core products. The brand has tapped into the desire for vintage denim, offering reissued versions of its iconic 501 jeans, and collaborating with designers like Vetements.

Nostalgia for vintage and retro styles from the '90s has also contributed to the renewed interest in brands like Reebok. The rise of these brands can be attributed to a combination of factors, including rebranding efforts, new marketing campaigns, collaborations with high-end designers, and the influence of social media.