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North Face Launches Exclusive U.S. Version of Its Rare Japanese Sub-Brand

New Arrivals in The North Face Red Box Line Eliminate the Need for a Tokyo Trip. Here's What We're Purchasing from Its Impressive Fall 2025 Collection.

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The American variant of The North Face's exclusive Japanese sub-brand has just been unveiled
The American variant of The North Face's exclusive Japanese sub-brand has just been unveiled

North Face Launches Exclusive U.S. Version of Its Rare Japanese Sub-Brand

The North Face Launches Red Box Collection

In a move to cater to outdoor enthusiasts seeking functional and stylish apparel, The North Face has unveiled its new label, Red Box. The collection officially debuted on July 28, 2025, and is now available in the United States.

The Red Box collection offers a range of versatile and high-quality pieces, including a down jacket, a 1/2-zip fleece jacket, packable wind jackets, and sweat pants, all designed with practicality in mind.

The down jacket from the Red Box collection is filled with 700-fill down, making it a warm and comfortable choice for cold weather adventures. The 1/2-zip fleece, priced at $175, is one of the best in the resurgent genre, featuring a plush recycled-poly fabric and elastic at the cuffs and hem to help it hold its shape. It also boasts two super-secure zipper pockets for added convenience.

Priced at $400, the first drop of the Red Box collection features a down jacket. For those seeking a more budget-friendly option, the 1/2-zip fleece is a great choice. The collection also includes a packable hooded wind jacket priced at $200, perfect for unexpected weather changes.

In addition to the jackets, the Red Box collection offers TNF Red Box Sweat Pants priced at $90, ideal for camping trips or casual outdoor activities. The collection also includes a packable wind pants option, providing versatility for various outdoor adventures.

The branding of the Red Box collection is less flashy than typical The North Face fare, reflecting a more understated and minimalist aesthetic. The logo of the 1/2-zip fleece is subtly placed on the cuff instead of the chest, adding to the collection's understated charm.

Rounding out the collection is the TNF Red Box Tote Bag, priced at $125, and the TNF Red Box Coaches Jacket, priced at $225. With its practical design, high-quality materials, and understated branding, the Red Box collection is a must-have for outdoor enthusiasts seeking functional and stylish apparel.

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