Nike broadens its swimwear line by introducing a swim hijab

Sports apparel giant Nike has announced the expansion of its business to include a new line of apparel dedicated to yoga and swimwear. The innovative collection, which will be available to consumers from February 1, is designed to cater to the needs of athletes across various backgrounds, body types, and abilities.

The Nike Victory Swim Collection, unveiled this week, includes the Nike Victory Full-Coverage Swimsuit, the Nike Victory Swim Hijab, the Nike Victory Swim Tunic Top, and the Nike Victory Swim Leggings. The collection is part of Nike's ongoing efforts to reach new customers with performance-focused athletic wear and invites all women to discover the joy of sport.

The collection is constructed from warp-knit fabric, which is lightweight, breathable, and quick-drying, making it perfect for both yoga and swimming. The Nike Victory Full-Coverage Swimsuit and the Nike Victory Swim Tunic Top have built-in sports bras with perforated cups, offering functionality and support.

The Nike Swimwear line aims to improve swimwear functionality and cater to underserved athletes. The Swim Hijab, designed for Muslim women athletes, has an integrated mesh pocket that secures hair in place during underwater movement and offers UPF 40+ sun protection.

Nike's Swimwear Collection is part of its broader vision for innovation. Martha Moore, vice president and Nike creative director, stated that Nike is excited to inspire more women to see themselves in sport. The collection was created in response to athletes' passionate responses to the Nike Pro Hijab, which was introduced by Nike back in 2017.

WNBA player Alana Beard and NBA player Kevin Love have been enlisted to promote Nike's yoga apparel line and swimwear collection. The search results do not provide information about which athletes or personalities Nike has contracted to promote the Nike Victory Swim Collection specifically.

Nike's women's arm of the business experienced notable growth in its fiscal 2019, and the company continues to make strides in creating inclusive and innovative athletic wear for all. The collection is available to consumers through nike.com and at select retailers from February 1.

The Nike Swimwear Collection is designed to inspire creativity and inclusivity in women's athletic wear, encouraging women to embrace their athletic potential and enjoy the joy of sport. The collection is a testament to Nike's commitment to empowering athletes and promoting inclusivity and diversity in the world of sports.