NFL Partners with Paddy Power in the UK and Ireland Collaboration

Paddy Power and NFL Announce Exciting Partnership

In a significant move for the sports betting industry, Paddy Power, the UK-facing brand of Flutter Entertainment, has been selected as the National Football League's (NFL) Official Sportsbook Partner for the UK and Ireland. This partnership comes just weeks before the historic clash between the Pittsburgh Steelers and Minnesota Vikings at Dublin's Croke Park on September 28.

Michelle Spillane, Paddy Power's managing director of marketing, expressed her excitement about the new partnership, stating that football has been growing in popularity in the UK and Ireland. Fans in the region are particularly eager for the upcoming game in Ireland, according to Spillane.

Flutter Entertainment is equally optimistic about the agreement. The company, which also includes the FanDuel brand in North America, looks forward to the game in Croke Park. In fact, FanDuel will act as the exclusive advertising sponsor of the Croke Park game.

As part of the partnership, Paddy Power will launch a new official NFL free-to-play game to entertain punters every week. The company will also leverage NFL branding across its platforms, offer special activations at all NFL games in the UK and Ireland, and access NFL footage rights.

Henry Hodgson, the NFL's general manager for the UK and Ireland, is pleased about the partnership with Paddy Power. He believes that the company's innovative approach to fan engagement aligns with the NFL's goals to grow the game in the region. The partnership positions Paddy Power as the free-to-play game partner of the NFL in the UKI region.

This will be the first regular-season NFL game to take place in Ireland. The goal is to enhance the fan experience around the Dublin and London games with events, activations, and Paddy Power's unique mischief. The newly launched Paddy Power NFL Showdown game will be offered to local fans.

It's worth noting that Flutter Entertainment has a rich heritage and history in Ireland. The company is thrilled about the opportunity to offer new NFL betting experiences for both retail and online sports betting enthusiasts in the UK and Ireland.

However, at the time of writing, there is no information available about an official sponsor for the advertising at the event on September 28 at Croke Park Arena in Dublin.

Henry Hodgson believes that Paddy Power's partnership with the NFL will help to further grow the popularity of American football in the UK and Ireland. With the excitement surrounding the upcoming game and the innovative offerings from Paddy Power, it seems that football fans in the region have a lot to look forward to.