New Zealand fines influencers NZ$65,000 for illegal casino promotions
New Zealand's gambling regulator has cracked down on social media influencers promoting offshore casinos. Four well-known figures have been fined a combined NZ$65,000 for breaching advertising rules. The move comes as complaints about illegal gambling promotions surge across the country.
Authorities have also warned that repeat offenders may see their social media accounts suspended or shut down entirely. The Department of Internal Affairs issued fines to four influencers for advertising unlicensed gambling sites. Millie Elder-Holmes received the highest penalty of NZ$30,000 for repeated promotions. Calen Morris, Billy Whaanga, and Tuhira Wana were each fined between NZ$15,000 and NZ$20,000.
Offshore operator Spinbet was also penalised NZ$60,000 for 12 separate advertising breaches. The fines follow a sharp rise in public complaints, with 75 cases recorded in 2025βdouble the number from two years ago. More than 40 influencers are now under scrutiny on the regulator's watchlist.
New legislation set for 2026 will tighten controls on online gambling. The government plans to issue 15 casino licences, potentially generating NZ$200 million in revenue. Unlicensed platforms could face fines of up to NZ$5 million under the updated rules. Current infringement penalties stand at NZ$5,000 per breach, though court proceedings may result in higher fines. The crackdown reflects growing concerns over illegal gambling promotions on social media. Regulators have signalled stricter enforcement, including possible account suspensions for persistent offenders. The upcoming 2026 legislation aims to bring greater oversight to New Zealand's online gambling market.
