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New York Sports Figures Seek Trademark Registration for 'Gold Digger' Label

Football coach Bill Belichick of UNC, along with Jordon Hudson, submitted multiple trademark requests, including some unusual nicknames.

New application for trademarking the phrase 'Gold Digger' filed by Bill Belichick and Jordon Hudson
New application for trademarking the phrase 'Gold Digger' filed by Bill Belichick and Jordon Hudson

New York Sports Figures Seek Trademark Registration for 'Gold Digger' Label

Headline: Bill Belichick's New Venture at the University of North Carolina: A Look at His Unconventional Career Move

Subhead: The legendary football coach, now 73, is making waves with his latest endeavour, amidst controversy and trademark filings.

Bill Belichick, the renowned football coach and former head of the New England Patriots, has recently taken on a new challenge - running the University of North Carolina's football program. This move comes after signing a five-year, $50 million deal, a significant shift from his days leading one of the NFL's most successful franchises.

The news of Belichick's new role has been accompanied by a flurry of activity, with TCE Rights Management LLC, a company associated with Belichick, filing 17 trademarks. These include phrases like "Chapel Bill," "Belestrator," and "The Belichick Way," as well as the seemingly reactive "Gold Digger," a response to accusations that his partner, Jordon Hudson, is only in the relationship for money.

Hudson, who acts as Belichick's advisor and publicist, has been a source of controversy. Unfavorable headlines surrounded their relationship in the spring, and Hudson's intervention during a CBS interview of Belichick caused speculation about his future on campus. The New York Times reported that Hudson's involvement caused HBO to pivot from featuring the Tar Heels football squad in its Hard Knocks series.

Despite the controversies, Belichick's contract with the University of North Carolina includes coach-friendly buyout clauses. If he is fired without cause before Dec. 31, 2027, he would be due his salary through that date, amounting to around $26.7 million. If Belichick were to leave the school before June 1, 2025, he would only have to repay the school $1 million.

The specifics of Belichick's future on campus remain uncertain, with the reporting not mentioning any connection between him and the story about Ghislaine Maxwell and Jeffrey Epstein. What is certain, however, is that the program will be featured in a Hulu docuseries instead.

Interestingly, Belichick and Hudson have also applied to trademark the term "Gold Digger" for use on jewelry and keychains. The success of these trademark applications will not significantly impact Belichick's financial situation, given his substantial earnings from the UNC deal and previous ventures.

On August 25, TCE Rights Management LLC, represented by Belichick and Hudson, announced the use of 17 patents in the fields of sports coaching, game strategy, and performance analytics. Jordon Hudson, as the signatory on the application, has the authority to sign documents on behalf of the company.

As Belichick embarks on this new chapter in his career, he does so with a unique blend of controversy and ambition, promising an intriguing turn of events in the world of college football.

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