New York City Casino Bid Reveals Choices for Dining Partners at Proposed Avenir Casino
June 9, 2025, 12:18h.Last updated on: June 9, 2025, 12:19h.
The Lowdown: The Avenir Casino, a Culinary Powerhouse in the Making* The Avenir: Triumphing in the Gotham Gaming Galore* The Man (and the Money) Behind The Masterplan: Larry Silverstein
Larry Silverstein and the crew at Silverstein Properties are going all-in with a tantalizing proposition: The Avenir, a luxury casino nestled in the heart of Manhattan's Midtown West. But this ain't just another betting barn; it's a to-die-for culinary destination that'll keep the taste buds tingling and the chopsticks chopping!
Some might say it's a high-stakes gamble, but Silverstein, along with gaming and hospitality partners Rush Street Gaming and Greenwood Gaming and Entertainment, is putting his prestige on the line. Now, if you haven't heard of The Avenir, keep your eyes (and mouth) on the prize, because this bad boy is looking to snag one of the coveted downstate New York casino licenses dished out this year, for the low, low price of half a billion dollars!
Culinary Kingdom: The Avenir's Tempting Tasting Menu
If fortune favors The Avenir, the Hell's Kitchen neighborhood will soon be in a culinary frenzy, as the resort casino plans to pull out all the stops to become the ultimate destination for foodies.
Union Square Hospitality Group (USHG), the minds behind Shake Shack and other NYC culinary heavyweights like Gramercy Tavern and The Modern, have dozens of dining delights in the works for The Avenir. Starr Restaurants, owned by celebrity chef Stephen Starr, is also on board, having recently announced plans for two new eateries at Ocean Casino Resort in Atlantic City.
"We're aiming to take entertainment to the next level by offering an unforgettable gustatory adventure that transports diners across continents," says Lisa Silverstein, head honcho at Silverstein Properties. "From Asia to Europe, the Middle East, and the Americas, we're eager to deliver top-notch options for every palate in an unparalleled setting."
So, what culinary treasures are in store, you ask? Well, buckle up, because The Avenir has tapped top-notch talent in the form of celebrity chefs Yannick Benjamin, Nancy Silverton, and Pim Techamuanvivit. Between them, time-tested local sommeliers, and a slew of up-and-coming restaurateurs, the resort's sixth-floor food hall could accommodate 700 seats of mouth-watering delight!
The Recipe for Success: A Celebrity Chef's Secret Ingredient
The inclusion of celebrity chef restaurants isn't revolutionary in the world of gaming, but it has the power to elevate resorts to new heights of prestige and revenue potential. According to global commercial real estate consultancy JLL, these collaborations generate buzz, publicity, and profits.
For instance, revered chefs at Caesars Palace in Las Vegas have established iconic eateries that differentiate the venue from competitors and increase overall profitability. By sealing deals with A-list culinary talents, The Avenir has the potential to captivate local and international patrons alike, making it a must-visit destination.
"Offering an experience that transcends traditional gambling and appeals to foodies, cultural connoisseurs, and luxury travelers alike can significantly boost a resort's bottom line," says the 2025 JLL Hotel Restaurant Report. "And if The Avenir follows in the footsteps of successful casino-cum-culinary destinations like the Bellagio and Wynn Las Vegas, well, let's just say the gaming world better buckle up!"
So, keep your fingers crossed for The Avenir's future, because if its culinary ambitions come to fruition, this casino might be more than just a roll of the diceβit could be a game-changer!
- The Avenir Casino, a luxurious establishment positioned in Manhattan's Midtown West, is pioneering a fusion of gaming and gastronomy.
- Union Square Hospitality Group (USHG), creators of Shake Shack and other NYC culinary powerhouses, are set to bring a multitude of dining experiences to The Avenir.
- Starr Restaurants, helmed by celebrity chef Stephen Starr, have also entered the project, announcing plans for two new eateries at Ocean Casino Resort in Atlantic City.
- The Avenir aspires to elevate entertainment by offering a gastronomic adventure that spans continents, from Europe to the Americas.
- Yannick Benjamin, Nancy Silverton, and Pim Techamuanvivit are among the celebrity chefs handpicked by The Avenir for their culinary expertise.
- The resort's sixth-floor food hall aims to accommodate up to 700 seats of mouth-watering delights, catering to various tastes.
- Global commercial real estate consultancy JLL asserts that collaborations between casinos and celebrity chefs foster buzz, publicity, and profits.
- Successful resorts like the Bellagio and Wynn Las Vegas, which have incorporated celebrity chef restaurants, have significantly boosted their revenue potential.
- The inclusion of A-list culinary talents at The Avenir could make it a magnet for local and international patrons, solidifying its status as a must-visit destination.
- JLL contends that offering experiences that go beyond traditional gambling could encourage luxury travelers, foodies, and cultural aficionados to frequent The Avenir.
- The success of The Avenir's culinary endeavors could redefine the casino industry, transforming it from a simple roll of the dice into a game-changing experience.
- Larry Silverstein's planned casino-resort, The Avenir, immersed in Manhattan's vibrant casino-and-gambling culture, is poised to be a pioneer in the intersection of gaming and gastronomy, potentially revolutionizing the industry with responsible gambling, casino-games, lotteries, and a diverse casino-personalities mix in the casino-culture spectrum.
