New Security Firm, SoSafe, Unveiled in the Land Down Under

In a bid to strengthen cybersecurity culture and programs within Australian businesses, security company SoSafe has officially launched Down Under. The expansion into Australia represents a significant milestone for SoSafe, which already works with large global businesses operating in the region.

SoSafe, a leading expert in the market, has appointed Jacqueline Jayne as its advocate for human-centric security. Jayne, a renowned figure in the Australian cybersecurity landscape, has helped numerous companies fortify their security programs by focusing on the human element of cybersecurity. Her mission is to ensure Australians have the confidence, context, and knowledge to stay safe online.

The Australian market is ripe for such a solution, with the Australian Signals Directorate's Annual Cyber Threat Report stating that a cybercrime was reported every six minutes on average in FY24. Large businesses in Australia continue to be impacted by cyberattacks, with an average self-reported cybercrime costing AUD63,600.

The data reveals that human error breaches accounted for 30% of total breaches, and 12% were caused by phishing. Recognizing these risks, SoSafe aims to help people recognize risks faster and take smarter actions by using AI and data-driven insights to manage human risk.

SoSafe's approach to cybersecurity is rooted in behavioral science and learning psychology. The company's goal is to create security cultures among organizations where safe behaviors become second nature. This is achieved by making cybersecurity training simple, engaging, and effective for security leaders.

The company, which supports over 5,500 companies in 37 countries and has offices in multiple cities, including Sydney, is committed to providing a powerful solution for Australian businesses. SoSafe's solution engages employees and strengthens cybersecurity at every level, ultimately aiming to protect individuals online and strengthen the overall security culture of businesses in Australia.

With the launch in Australia, SoSafe has been appointed as an ambassador for human-centered security by the Australian Government. This partnership underscores the government's commitment to promoting cybersecurity best practices and fostering a safer digital environment for businesses and individuals alike.

As cyber threats continue to evolve, SoSafe's human-centric approach to cybersecurity offers a promising solution for Australian businesses looking to strengthen their defenses and protect their digital assets. With Jacqueline Jayne at the helm, SoSafe is poised to make a significant impact on the Australian cybersecurity landscape.