New Jersey may regulate sweepstakes casinos instead of banning them
New Jersey lawmakers are pushing to regulate sweepstakes casinos after previously attempting to ban them. A new bill, S1500, proposes licensing and oversight for these platforms instead of outright prohibition. The move follows concerns over unregulated operators in the state.
For the past two years, platforms like Stake.us, McLuck, and High 5 Casino have operated in New Jersey using a dual-currency model. These sites offer Gold Coins for fun play and Sweeps Coins, which can be exchanged for cash or prizes, while staying within federal sweepstakes laws.
The proposed bill defines online sweepstakes casinos as platforms offering games with odds similar to authorised gambling. Players would earn promotional credits through purchases or tasks, redeemable for cash, prizes, or other rewards. The legislation also permits the direct sale or exchange of tokens for real-world value. Under S1500, sweepstakes casinos would need a state licence and a partnership with an existing casino licensee. New Jersey already has enforcement powers, including fines up to $250,000 for repeat violations by unregulated operators. The bill is now under technical review by the Senate State Government, Wagering, Tourism and Historic Preservation Committee.
If passed, the law would bring sweepstakes casinos under formal regulation rather than banning them. Licensed operators would work alongside traditional casinos, while unlicensed platforms would face stricter penalties. The committee's review will determine the next steps for the proposal.
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