New identity revealed for & Other Stories, breakthrough coming under the leadership of Jonathan Saunders.
& Other Stories Unveils Modern Nostalgia Autumn/Winter Collection
British designer Jonathan Saunders has taken the helm at & Other Stories, driving the brand into its next phase of growth with a fresh approach to creative expression, design, and styling. Saunders has introduced a new brand spirit for the fashion retailer, which is reflected in the modern nostalgia-themed Autumn/Winter 2021 collection.
The collection references the 60s, 70s, and 90s, featuring progressive silhouettes, vintage-inspired lived-in textures, and a fluid attitude. Highlights from the September collection include an elevated croc-effect leather bomber jacket, corduroy trousers, layered half-zip sweaters, tailored circle or pencil skirts, scarf-detailed blouses, slouchy wool coats, fuzzy mohair knit sweaters, and denim.
Technical fabrics such as mohair, croc-effect leather, jacquard, and corduroy are used in the collection, offering durability and style. The styling of the collection expresses youthful energy through laid-back layering and unexpected pairings.
The new brand spirit includes a new logo with a capitalized, statement font, a departure from & Other Stories' previous handwritten design. The new logo signifies an exciting new chapter for the brand, combining nostalgia with modernity.
Accessories in the collection explore subtle nostalgic elements, including 70s-tinged eyewear, chunky gold-tone necklaces, and leather bags inspired by bowling styles. The fall campaign for & Other Stories celebrates real clothes for everyday experiences.
Saunders has also introduced a new tone of voice for & Other Stories, offering a fresh approach to creative expression, design, and styling. The collection is designed for individuals who embrace self-expression, with re-imagined everyday pieces featuring an elevated edge.
The new brand identity signifies an exciting new chapter for & Other Stories. The collection is a testament to Saunders' vision for the brand, and we can't wait to see what the future holds.
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