New guide sharpens phone skills for modern sales professionals

Why phone skills still matter in a digital world? A veteran sales expert reveals how voice communication can transform customer relationships and boost results.

, and Administrator

2026 March 31 . 2:02 AM

1 min read

The image shows a display case filled with lots of different types of telephones on glass shelves,... — The image shows a display case filled with lots of different types of telephones on glass shelves, illuminated by lights from the ceiling. On the right side of the image, there is a board with text on it, likely providing information about the history of the telephone industry.

New guide sharpens phone skills for modern sales professionals

A newly updated guide is helping professionals sharpen their telephone communication skills. The book, now in its second edition, focuses on refining phone etiquette and sales techniques in an era where digital tools dominate. Written by Michaela Simlinger, the guide covers essential topics like building rapport, proactive telesales, and handling customer complaints. It also includes strategies for securing appointments and upselling. Simlinger brings over 30 years of experience in telephone sales and is recognised as one of Europe's top experts in the field.

The book, titled *Win Over Customers with Personality on the Phone*, spans around 135 pages. Since 2005, Simlinger has collaborated with VBC, a leading sales training provider. According to the publisher, Manz, strong phone skills remain vital for success, even alongside digital communication. The updated edition emphasises how effective telephone communication can boost results when combined with online channels. The publisher highlights that mastering phone interactions still plays a crucial role in business growth.

The second edition of the book is now available for professionals looking to improve their phone-based customer interactions. Its practical advice aims to help readers enhance their sales techniques and customer service. The guide reinforces the idea that telephone communication remains a powerful tool in modern business.