New enhancements unveiled in ESP design by ASI, promising user-oriented improvements
The Advertising Specialty Institute (ASI) has announced an array of upgrades to its ESP platform, aiming to streamline the design process for distributors. With these enhancements, distributors can now effortlessly rotate images, apply filters, and create professional-looking virtual samples without the need for a designer.
One of the key features is the virtual-sample tool, which allows distributors to help their customers visualise their logo or message on nearly 200,000 products. Distributors can easily add multiple images, text boxes, shapes, and clip art to any product on the ESP platform.
The upgrades also include improved artwork creation and ESP Presentation features, designed to make it quick and easy for distributors to create presentation-ready art. Distributors can now change a product's colour without losing the design in progress, ensuring colour consistency with custom colours.
ASI's ESP Presentations features are being updated to further simplify the workweek for distributors. Distributors can download and email a vector image of new designs for high-quality visuals, and they can save their designs to their client's file using ASI's Customer Relationship Management (CRM) tool.
Moreover, ASI's PrintGizmo feature connects ASI distributor members with high-quality, competitively priced printers. Distributor sales reps can add logos or create designs on tens of thousands of products through ESP.
ASI invites distributors and suppliers to join an interactive ESP demo at ASI Chicago on July 10 and 11, 2019, where they can witness these innovations first-hand. However, the name of the Vice President of the Promotional Products Institute who participated in the event remains undisclosed.
These upgrades provide an easy-to-use platform for distributors to create professional-looking virtual samples, making the process of ordering or reordering more products a breeze. The enhancements are set to revolutionise the way distributors approach design and presentation, offering a more efficient and user-friendly experience.
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