Motel One deepens collaboration with Serviceplan Group, leaning on Mediaplus for support.

Motel One Group Collaborates with Mediaplus for Ambitious Growth

The Motel One Group, the European market leader in the budget design segment, has announced a new partnership with Mediaplus, a leading media and marketing agency. The initial focus of this collaboration is on the UK and the DACH region, with plans for future expansion to other markets such as Spain, Italy, and the Benelux countries.

Max Brodersen, Director of Digital Marketing at Motel One Group, expressed his enthusiasm about the new partnership. He stated, "We are thrilled to be working with Mediaplus. Their innovative ideas and strategic approach align perfectly with our ambitions for growth."

Florian Berger, Managing Director of Mediaplus Performance, explained the Brandformance approach that will be central to the strategy for the Motel One Group. This approach combines performance marketing, creative excellence, platform expertise, and data-driven strategy. During the pitch, immersive proposals for The Cloud One Hotels and creative media ideas tailored to business and leisure travelers were presented.

Susan Schramm, the former McDonald's marketing chief, has been serving as CMO of the Motel One Group since the fall of 2023. She was named "CMO of the Year" in 2021 by the Serviceplan Group. Serviceplan PR & Content, part of the Serviceplan Group, has been supporting the brands Motel One and The Cloud One Hotels since September 2024.

Mediaplus will strengthen the brand presence and increase the visibility of the Motel One Group. Innovative special ideas, developed with Mediaplus Creative Collective, are part of the media strategy. The collaboration aims to drive the ambitious growth of the Motel One Group's brands in the long term.

The Motel One Group is looking to explore new market potential with Mediaplus. While the company has not yet responded to a request regarding whether they work with other advertising agencies, it is clear that this partnership represents a significant step forward in the Motel One Group's growth strategy.

As the Motel One Group and Mediaplus embark on this exciting new partnership, they are poised to make a significant impact in the budget design hotel market. With their combined expertise and innovative approach, they are sure to attract and engage a wide range of travelers, driving the growth of the Motel One Group's brands in the UK, DACH region, and beyond.

Motel One deepens collaboration with Serviceplan Group, leaning on Mediaplus for support.